“Our respective backgrounds have helped
us tremendously in the whole process.
Manufacturing was tricky in the beginning,
as we had certain ideas that were met with
limitations when it came to actually producing
the socks. Once our first collection of sock
styles were produced, it was key for us to receive
samples of our product before selling them
to the public. We wanted to feel the quality
of our socks in person and wear them before
we made them available to our customers.
We are extremely picky about the grade of
our socks and often wear each pair for several
days making sure that it is up to our standards
before offering them for sale. As for shipping,
we had to do a lot of research on the different
rates around the country and internationally.
This wasn’t a simple or fun process as we all
tend to enjoy the creative side of the business
more than the tedious details. Fortunately, for
our website, it wasn’t complicated for us at all.
Wright had seven years under her belt working
with a lot of software and this really helped
things go smoothly.”
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