INSPADES MAGAZINE QUATTRO | Page 29

Instead of chasing the dollar or fame, Puig adopts what he refers to as “the slow and steady pace of a pig”, inching his way toward true recognition to achieve a ‘purer’ strain of art. “I’m going all the way as Dali or Picasso did before me, also great Spaniards as myself,” says Puig, a self-taught artist obsessed with photographic expression and bound by the quest to unravel the “myth of excellence”. “Photography captivates my universa l curiosity, but film stole my soul in the early 90’s so I ended up in the TV, then broadcast, advertising, etc,” Puig shares, recounting how he “made it to the top”, only to change direction and come full circle, returning to photography. “It took me twenty years to not consider money as a reward to my talent. It took me twenty years to see the picture where I become the photographer that does what he wants and creates with no limitations,” he adds. Puig has been pursuing his photography full-time for a year and a half, though he admits he makes no income from it at this time. “I’m too intelligent to have a ‘day job’. I only do photography and that’s the only way to achieve excellence. I’m boiling at 20% of my creativity potential,” says Puig. Armed with his Canon EOS 5D Mark III and a f/4L lens, Puig continues to conceive, carry and birth his ideologies into the world, one remarkable image at a time. 29 inspadesmag.com