With a masters degree in the psychoanalysis
of advertising, Leontiou knows a thing or two
about emotions, having learned the ability
to psychologically tap into human emotion
and use hypothetical theoretical structures to
understand human behavior.
“The aim of psychoanalysis in advertising is to
reach a higher understanding of human behavior
in order to come closer to the way ideology of
consumption works.” Leontiou explains.
Leontiou worked in the field of advertising
as a graphic designer for ten years; however,
due to economical crisis she was forced to
change career paths, and currently works in
the Department of Civil Aviation in air traffic
control. In her free time, she still works as a
freelance graphi c designer, dealing mostly
with the creation of posters, corporate
identity, packaging, booklets and book
covers for her clients.
For Leontiou, taking pictures of every
significant moment in her life was nothing short
of a passion. She obtained her first camera at
the age of eight, and from that moment on,
never stopped capturing the beauty around
her. While pursuing her bachelor degree in
graphic communication, Leontiou also took
photography courses, with an acute focus on
the darkroom process for developing black
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