INSPADES MAGAZINE CINQUE | Page 72

In addition to press photography, Bergauer entered the world of advertising, where he quickly found his niche. Working with companies like Ogilvy & Mather and KISKA as an artistic advisor for global campaigns, and having his photography featured in anecdotal advertisements by notable brands like Hasselblad, Bergauer quickly made his rounds within the industry, leading to the launch of his own advertising agency in 2000. While advertising brought Bergauer a reliable means to make an income with his camera, it also expanded and built on skills for his personal art, especially portraiture. “I used my advertising photography as a base [for learning],” he shares, “So I was able to deal with the light well and make pictures that met the beauty of the people in a respectful way.” 72 inspadesmag.com