Does every author have the chance to be
successful?
Every author has the potential to be successful,
but is every author successful?
Absolutely not.
We have a really good track record. 93
percent of books sell less than 500 copies in their
lifetime, but 75 percent of Black Card Books
authors become bestsellers well before they even
start, and a lot of our authors start their book
promotion career with 2-3,000 books already
sold. In that sense, our authors are six times
more successful than the average author.
The only thing that’s going to make an author
a bestseller is hustle—the author’s hard work.
You have to be willing to do the vlogs,
special reports, and the blog and video series. It
becomes its own job; it’s a big task. You have to
be willing to come on media and magazines and
do interviews and publicity. Every author we
work with has the opportunity to get publicity
and to appear in the media if they want, but that
doesn’t happen overnight, and it doesn’t happen
by accident. You have to be willing to help.
Roughly 80 percent of boot camp participants
initially intend to write a series, but you don’t
need to write more than one book if you write
the right book—which is key. If you have the
right book, you can expand that tool into other
products and promotion tools and grow it to
other revenue and business opportunities. The
book is the center pin of all these different
promotions and revenue opportunities.
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What would you tell an artist who is writing
a book to boost their career?
I would say it’s a great idea.
John Anthony Martinez and Chuck Rainey
wrote a phenomenal book, The Tune of Success.
Rainey is no stranger to success in the music
business. He’s toured with artists as big as
Aretha Franklin. He’s been in the business for
over fifty years, but he still wrote a great book
with us. Why did he decide to publish a book
at his level of success? Because it’s that extra
level of credibility that, even playing with
members of the Rock and Roll Hall of Fame,
didn’t give him.
Whether you’re just starting out or whether
you’re like Chuck Rainey, publishing a book for
your career is the right move.
The person you are today when you decide
to write a book, and the person you become in
the process of writing that book, are entirely
different people - it’s a life-changing process.
If showcasing your professional or creative
edge is something you aspire to, writing a book
can be the most effective means for achieving
the attention, credibility and business that
you’re looking for. For more information on
Black Card Books and their Publish a Book
and Grow Rich Bootcamp, you can visit their
sites here:
blackcardbooks.com
publishabookandgrowrich.com