Considering blogs, vlogs and other means
for self-promotion, is authoring and
publishing a book the new promotional tool
for artists?
Absolutely. Clients, marketing, prospects and
leads—they don’t fall from the sky. You need
to be out there promoting yourself, and you
need a tool.
You could take my book, Messy Manager, for
example. I’ve turned this book into a home-
study course, blog series, vlog, special reports
and a video series. There are so many different
ways to use the same content and re-market
and repackage that content so that you’re
constantly touching your prospective customers
and sharing your message so that you can make
the impact that you want to make.
There are a million phenomenal artists today.
The difference between them and the successful
ones is marketing—it’s often not talent. From
a business perspective, the difference between
a ‘starving artist’ and a successful artist is the
marketing component, and a book is that tool
that they need.
“You can use that book to
establish your credibility,
differentiate yourself from
everybody else who does
what you do, and grow your
business or your fan base as
an artist.”
119
inspadesmag.com