Marketing
Your Art:
Write the
Right Book
If
writing a book has always been a far off
dream on your bucket list, Black Card
Books is a publisher that reminds us
how authorship can be more than just creating
literature—it can be used as an expansive
marketing tool that can shape your future.
With a modest amount of pages and a lot
of hard work, Black Card Book’s collection of
authors that have exponentially grown their
careers with the power of the pen and an
entrepreneurial spirit.
It was in 2006 when the CEO for Black Card
Books, Jean-Guy Francoeur, first encountered
Gerry Robert, his current business partner and
President of Black Card Books.
“It was Gerry who taught me that you can
publish a book and use that book as a marketing
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tool, and that changed everything for me,”
Francoeur recalls, “That’s when I published my
first book in 2006 and took my business from
300 clients to 3,000 clients in six months.”
Working with professionals and artists
of all sorts such as painters, musicians and
photographers to name a few, over the years
Black Card Books has put over three million
people through its weekend course, Publish a
Book and Grow Rich. These intensive weekend
“boot camps” are hosted in 14 countries across
the world, providing the initial launch point for
upcoming entrepreneurial authors.
In an exclusive video interview with our
INSPADES Channel, Francoeur shares the
effective marketing power of authorship,
publication and strategic promotion.