Working with models from all over the world, Orwald
touts the convenience of social media for the abundance of
contacts and connections that would not have been possible
even five years ago. Mostly she finds interesting models on
Instagram, however, models often write to her when they are
coming to Moscow for a day or two for their business affairs.
Orwald admits:
“That’s mainly how I shoot models from different
places and cities. I’m not travelling much for
now, but it’s one of my dreams. Sometimes I find
models looking through pages of my photographer
friends. I’m not looking for standard types, I’m
not chasing the ‘trendies’ (trend faces). Sometimes
I spend hours on the internet searching for
someone unusual, someone that looks like no one
else. It always works, seek and you will find it.”
Orwald spends a great deal of time examining her
model’s photos, deciding which look will suit them best. She
then chooses a location and a makeup and hair artist. With
very few stylist contacts, she finds it often limits her flights
of fancy when it comes to her model’s wardrobes, but makes
do with what she is able to source. Colour palettes are also
chosen prior to the shoot, as she prefers not to change colours
too much in post-production.
Irina Bunyatyan - @irinaorwald