Furthermore, much of the world’s E-waste is comprised of
valuable metals like silver, copper and gold. For example, one
ton of circuit boards amounts to 40 to 800 times the amount
of gold that could be extracted from one ton of excavated gold
ore, according to the Environmental Protection Agency. Essen-
tially, there is more potential for value and return in a bin of re-
cycled E-waste than there is in the cost of mining metals from
the ground.
To represent the rich potential of reincarnated electron-
ic devices, Von Wong conceptualized a portal laden with cir-
cuit boards. Demonstrating the past, present and future func-
tion of electronic materials, Cloutier—styled with body paint to
resemble a cyborg—stands poised with a laptop in hand with-
in the portal.
“I hope to reinforce the importance of conscious capital-
ism,” Von Wong explains, “The basic idea is to prove that con-
sumers care about the planet. If we can start shifting advertise-
ments from being entirely product focused on having elements
of social impact, I feel like the global market will begin to posi-
tively snowball towards a more circular economy.”
Similar to his Shark Shepherd campaign, Rethink, Recy-
cle, Revive moves beyond appealing visuals. “I created a give-
away to try and quantify my impact in pounds of E-waste recy-
cled,” Von Wong divulges.
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