BRAZOS READS
Less Said, More Done
By SHELBI LEMEILLEUR
I
n anticipation of the upcoming BVIABC
Lunch + Learn event featuring Jason
Franzen, Brazos Reads is featuring the
first two books in his trilogy designed to
streamline communication.
‘Less & More’ by Jason Franzen
In his first book of a trilogy about
streamlining modern communication,
Jason Franzen tackles the art of saying
more with less. “Less & More” emphasizes
quality, rather than quantity, when we
communicate with others. Franzen uses
examples and graphics to help get his
point across. It’s a quick and powerful
read that can be applied to both business
and personal communication. It’s
especially beneficial for those who work
in a communication field, but everyone
will find something to build upon.
Whether composing an email, talking
to a stranger on the street, or giving
a presentation to coworkers, Franzen
lays out concrete examples of why more
effective communication is beneficial.
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INSITE May/June 2017
‘Said & Done’ by Jason Franzen & Stephan
Mardyks, Foreword by David Allen
In the second book of the trilogy, Franzen
and Stephan Mardyks build on the
previous book to demonstrate the power
of saying more with less. While “Less
& More” focuses on why streamlined
communication is more effective, “Said
& Done” stresses how to communicate
more effectively. The beginning of the
book rehashes many of the points covered
in “Less & More,” but expands on the
concepts by adding in concrete examples.
Most of the concepts and examples in
“Said & Done” are mainly applicable
to the workplace. However, the overall
message still applies to communication
in our everyday life. The book looks at
communication tools and techniques,
the message, audience, and more, all
to make big ideas easier to grasp. With
the ideas in this trilogy, Franzen could
start a revolution for more effective
communication both in the workplace and
personal life. i
Brazos Valley Chapter of the International
Association of Businness Communicators
Lunch + Learn: ‘Streamlining – The Art of
Saying More with Less’
On May 25, Jason Franzen will be in Bryan
College Station to present “Streamlining – The
Art of Saying More with Less” at the Brazos
Valley Chapter of the International Association of
Business Communicators Lunch + Learn. The
lunch and presentation will be from 11:45 a.m. to
1 p.m. at La Riviera Restaurant in Bryan.
Tickets are available on eventbright.com and
can be found by searching “BVIABC.” The event
is open to members and nonmembers. Ticket
are $30 for IABC members and students, and
$40 for nonmembers.
“Less & More” and “Said & Done” are both
available for purchase now online or at the lunch
presentation. The books are $12 for one or $20
for both. Books purchased online at Eventbrite.
com are picked up at the Insite office, 123
William J. Bryan Pkwy. in Downtown Bryan.