Insite Magazine March 2020 | Page 14

to include RibsU, ChickensU, TurkeyU, WildgameU, and, coming soon, SeafoodU. All have a cooking-school feel, alternating informative slides with a live camera feed centered on the pitmaster demonstrating skills like cutting or trimming and visits outside to the pit. “We have around 30 in a class usually, but sometimes as many as 40,” says Ablrecht. “We have a lot of fun in class: like as an Aggie, I like to make Longhorns get to the end of the line. I meet so many unique people, so I really enjoy that part of it. We’ve taught chefs and restaurateurs from all over the world who have flown in to take a one-on-one class.” Since BrisketU is sponsored by Academy Sports and Outdoors, students also get a $10 Academy gift card and the chance to win prize packs of Academy products. The sponsorship has enabled BrisketU to travel all around the country, bringing proper Texas barbeque to the grand openings of new Academy stores. They’ve also gained national recognition through features on Netflix and goop.com and in Food Network Magazine. One of their pitmasters was selected to be on the Houston Livestock Show and Rodeo barbeque judging panel this month. “If you want to be able to cook in your backyard without your brother-in-law or neighbor looking over your shoulder and correcting you, if you want to know what to do and do it right, if you want to learn the basics then experiment to find your own way of doing it, this is the class for you,” says Albrecht. The next class at Blackwater Draw is on April 4 from 11 a.m. to 2 p.m. For more information on BrisketU and to see a schedule of upcoming classes, visit brisketu.com. i 14 INSITE March 2020