Insights Success The 10 Most Prominent HVAC Solution Providers Dec | Page 37

Venkat Prasad
Co-founder, COO/ CTO
Culture Machine
choice for content creators
with very high viewership
and engagement in sports and
video games categories. It’s a
powerful insight for sports creators
to go bullish on 360-degree content
and create content which provides a
richer experience to their viewers or for
fitness brands to launch a whole new format of
360-degree commercials to showcase their products,
gain multi-fold reach and engagement using this
popular format.
Personalisation has to be prioritized from the
moment content is created. It must be created with
the ability for consumers to navigate, explore and
customize it to their personal preferences and
interests. Emerging content technology is the key to
creating a new kind of customer-centric experience
that also allows marketers to glean deep analytics
from the content, understand its effectiveness, and
optimize it for better performance.
In the next 5 years, it won’t be strange to see the
marketing’s function becoming more integral with
technology teams giving birth to marketing-tech
teams. CMOs and CIOs will collaborate on greater
projects. We are in the early phase of this major tech
driven revolution and not long from now we may
see a world with personalized 1:1 media for every
consumer.
|December 2017
About Venkat Prasad
Venkat Prasad, Co-founder, COO/ CTO
- Culture Machine
Venkat is an entrepreneur with deep
interest in business incubation, new
ventures, operational scaling, emerging
business finance, product and technology
commercialization in new media, digital
video, consumer internet, Saas, enterprise
software, emerging markets and analytics
space.
His Specialties include Executive
Management, Product Development &
Commercialization, Consumer Internet
Business Launch, Scale, Finance, Fund
Raise, Online Media, Network and Content
Syndication, Distribution, Analytics,
Information Engineering/Architecture,
Enterprise and Cloud Technologies.
35