Insights Success The 10 Most Admired Medical Device Companies in De | Page 43

About Author Nirali Vaidya is the Creative Director at Muse Advertising , creative agency behind many social innovations like portable dispenser for condoms in Madhya Pradesh for Population Services International to combat the hesitation encounter at POP; interactive and on ground engagement programmes for imbibing sanitation within rural slums population for Government of Bihar; initiating developing 7 senses cinema viewing experience for visually challenged population, mobilizing constructive communication for Kashmir youth just to name a few. With more than a decade of experience in advertising as a copywriter and later as a creative director, she has been writing on consumerism, branding, social behaviour, digital revolution, content curation, entertainment and contemporary affairs. As a freelance writer, she writes on politics, spirituality, environment and entertainment. She serves as guest faculty to many renowned media and management institutes. | December 2017 | 41