Insights Success The 10 Most Admired Medical Device Companies in De

Interview with Insights Success Soul Talk with a Pure Soul . According to you what is the current healthcare industry scenario? (Water Puriﬁer Industry) It was the late 90s when KENT RO started its voyage, and there was no such industry existed in India by the name of WATER PURIFIERS. A handful brands were trying their fate in this sector by selling very conventional puriﬁers through the door to door marketing. Who would have thought that in a couple of years, Indian water puriﬁer industry will become one of the most lucrative sectors for national and international consumer durable brands to peep in and have a pie of over 3500 crore industry. Q The journey of Indian water puriﬁer industry started with the genesis of brand Kent RO. A brainchild of an IITian Dr. Mahesh Gupta who left his well-paid job to start making water puriﬁers in India. If today one is able to have access to RO water puriﬁers equipped with multiple puriﬁcation techniques, then that has been made possible only by Dr. Mahesh Gupta who designed RO water puriﬁer with the combination of 3 technologies to make it suitable for treating every type of water irrespective of source. Q. How big is the scope of puriﬁcation products in the industry? The market for water puriﬁers today has seen a remarkable growth globally amid the acute shortage of clean drinking water that is posing a big challenge to many countries. Given the increasing awareness and largely untapped market potential, the sector is growing at a CAGR of more than 24 percent. The industry is projected to hit sales of nearly 2.48 million units in the next two years. According to Techsci report, RO water puriﬁer is the largest segment accounting for 42 percent of the market in 2011, while ofﬂine water puriﬁers contributed for about 20 percent of the market. However, by 2017, ofﬂine water puriﬁer segment is expected to grow at a very rapid pace and increase its share to about 38 percent of the total market and is a key focus area for water puriﬁer manufacturers, due to the large target customer base it offers, is expected to continue its rapid growth. Today, as pioneers of the mineral RO Technology, Kent RO has captured 40% market share and has changed the paradigm in a market which was dominated by ultra-violet (UV) systems. The company has set a great distribution network, putting Kent products at all retail outlets like Big Bazar and good white stores across the country and now also easily available on the web. The company is also exporting to Sri Lanka, Nepal and Bangladesh and the Middle East. Company’s export turnover is around Rs 25 crore and will be targeting at Rs 50 crore exports in the next two years. Kent RO is also working on newer products with health and puriﬁcation as the base. The ﬁrm is looking to grow in segments such as Car Air Puriﬁers, Air Puriﬁers, Bed Cleaners, Cold Pressed Juicers, Fruit & Vegetable Puriﬁers, Gravity Water Puriﬁers and Water Softeners. Manufacturing of each and every product has been done here, including the R&D, and we hold patents on all products. Q. Healthy Body Leeds to a Healthy soul, how do you promote that? Kent is working from day one on a mission Drink Pure, East Pure and Breathe Pure. Hence, each and every product of Kent RO is designed and sold to fulﬁll these three objectives. 20 |December 2017 |

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