Cover Story
New techniques and innovations are changing the world at breathtaking speed. In today’ s fast-paced evolving world both marketplace and healthcare industries are continually compelled to develop new and creative ways for human welfare. There can be no medical progress without technical progress, and there is no“ Healthy Future” without innovations. Fulfilling all the approaches, GC Group is standing tall along with its industrial contemporaries for over 95 years. The company is pioneered in spreading SMILE to more than 100 countries globally and has been recognized by both Dentists and Dental technicians alike as a provider of consistently highquality dental products that are easy to handle and capable of delivering the highest service standards to their customers.
GC India Dental associates throughout the GC Group, is a research-focused company, committed to the development of significant innovative technologies, ideas, and concepts in the healthcare sector. Furthermore, to benefit from valuable synergies, GC is cooperating with internationally recognized research institutes and universities and makes significant investments in products and process improvements.
The Inception Story There are few organizations which stand the test of time and GC is among them with a century of contribution to the dental industry. It’ s a fairy tale of nurturing a dream, struggle, success, and growth. GC was found in Tokyo during the hard time of great depression in 1921 by a young chemist Kiyoshi NAKAO with his two friends ENJO and Tokuemon MIZUNO. The three founders had to deal with several disappointments and bitter setbacks while trying to bring innovation in the dental material. However, it was precisely these difficulties that led to unforeseen changes of direction and turning points that would later be crucial for the long-term success of the company. Now, what started 95 years ago as a small laboratory in Tokyo, Japan, has become a global company that is committed to contributing the people’ s oral health around the world. The passionate devotion and strenuous efforts of GC Associates have brought about this successful growth.
The strenuous efforts of GC Associates has resulted a highly valued corporate quality( including products and services), catalyzed by the consistent customer-oriented efforts of all GC associates throughout the GC Group, including R & D, manufacturers, sales, and indirect departments.
From the foundation till today’ s journey of NAKAOs there lies a success story of what GC is today as one of the world’ s largest and most successful suppliers of dental products.
“ With the mind of love and respect, Singing aloud song of labor The working place has life, Those proceeding with GC Colleagues we are all Associates, With the flag of ideal of serving For the development of society, Dental materials made have light.”
Penned by the wise entrepreneur and poet Kiyoshi NAKAO, the GC song says the philosophy and truth behind the GC’ s success.
Turning Hurdles into Opportunities GC’ s first product,“ Standard Cement,” didn’ t perform as per expectation in the marketplace.
However, this experience provided a great learning ground for the three founders, who realized the“ importance of making products by thinking from the customer’ s standpoint” and fostered an“ uncompromising commitment to quality.”
Three years later, they created“ Crystalline Cement,” which offered excellent quality comparable to imported materials. Partly as a reminder of their initial failure, they designated February 11-- the date of the first product’ s launch--as the anniversary of the company. Their dedication towards making quality products has been kept alive through generations of GC men and women, and it continues to drive the company ' s growth through the philosophy of“ SEMUI.”
This theory initially comes from the Buddhist concept“ Always think and act from the viewpoint of your opponent or partner.” In the broadest sense, it represents a combination of selflessness, pure objectivity, charity and great wisdom. Every working process at GC is based on internalizing and realizing this philosophical concept.
Kiyoshi Nakao instituted this company’ s motto based on the teaching of“ SEMUI”:“ A true product is a product of interdependence, made by ridding oneself of selfish thoughts and thinking from the standpoint of others.” All employees at GC act as members of a big family, where they remove themselves from egocentric thoughts and respect their fellows, or“ Nakama.” They also strive to think from the customer’ s standpoint and make real products by placing a priority on the value these products provide for customers.
The unity of GC Associates, which they have been maintained over the past 95 years, is one of their great advantages. Under the corporate philosophy of SEMUI, they will make continued efforts towards the realization of Vision 2021 and take a quantum leap forward.