Cover Story
New techniques and innovations are changing the world at breathtaking speed . In today ’ s fast-paced evolving world both marketplace and healthcare industries are continually compelled to develop new and creative ways for human welfare . There can be no medical progress without technical progress , and there is no “ Healthy Future ” without innovations . Fulfilling all the approaches , GC Group is standing tall along with its industrial contemporaries for over 95 years . The company is pioneered in spreading SMILE to more than 100 countries globally and has been recognized by both Dentists and Dental technicians alike as a provider of consistently highquality dental products that are easy to handle and capable of delivering the highest service standards to their customers .
GC India Dental associates throughout the GC Group , is a research-focused company , committed to the development of significant innovative technologies , ideas , and concepts in the healthcare sector . Furthermore , to benefit from valuable synergies , GC is cooperating with internationally recognized research institutes and universities and makes significant investments in products and process improvements .
The Inception Story There are few organizations which stand the test of time and GC is among them with a century of contribution to the dental industry . It ’ s a fairy tale of nurturing a dream , struggle , success , and growth . GC was found in Tokyo during the hard time of great depression in 1921 by a young chemist Kiyoshi NAKAO with his two friends ENJO and Tokuemon MIZUNO . The three founders had to deal with several disappointments and bitter setbacks while trying to bring innovation in the dental material . However , it was precisely these difficulties that led to unforeseen changes of direction and turning points that would later be crucial for the long-term success of the company . Now , what started 95 years ago as a small laboratory in Tokyo , Japan , has become a global company that is committed to contributing the people ’ s oral health around the world . The passionate devotion and strenuous efforts of GC Associates have brought about this successful growth .
The strenuous efforts of GC Associates has resulted a highly valued corporate quality ( including products and services ), catalyzed by the consistent customer-oriented efforts of all GC associates throughout the GC Group , including R & D , manufacturers , sales , and indirect departments .
From the foundation till today ’ s journey of NAKAOs there lies a success story of what GC is today as one of the world ’ s largest and most successful suppliers of dental products .
“ With the mind of love and respect , Singing aloud song of labor The working place has life , Those proceeding with GC Colleagues we are all Associates , With the flag of ideal of serving For the development of society , Dental materials made have light .”
Penned by the wise entrepreneur and poet Kiyoshi NAKAO , the GC song says the philosophy and truth behind the GC ’ s success .
Turning Hurdles into Opportunities GC ’ s first product , “ Standard Cement ,” didn ’ t perform as per expectation in the marketplace .
However , this experience provided a great learning ground for the three founders , who realized the “ importance of making products by thinking from the customer ’ s standpoint ” and fostered an “ uncompromising commitment to quality .”
Three years later , they created “ Crystalline Cement ,” which offered excellent quality comparable to imported materials . Partly as a reminder of their initial failure , they designated February 11-- the date of the first product ’ s launch--as the anniversary of the company . Their dedication towards making quality products has been kept alive through generations of GC men and women , and it continues to drive the company ' s growth through the philosophy of “ SEMUI .”
This theory initially comes from the Buddhist concept “ Always think and act from the viewpoint of your opponent or partner .” In the broadest sense , it represents a combination of selflessness , pure objectivity , charity and great wisdom . Every working process at GC is based on internalizing and realizing this philosophical concept .
Kiyoshi Nakao instituted this company ’ s motto based on the teaching of “ SEMUI ”: “ A true product is a product of interdependence , made by ridding oneself of selfish thoughts and thinking from the standpoint of others .” All employees at GC act as members of a big family , where they remove themselves from egocentric thoughts and respect their fellows , or “ Nakama .” They also strive to think from the customer ’ s standpoint and make real products by placing a priority on the value these products provide for customers .
The unity of GC Associates , which they have been maintained over the past 95 years , is one of their great advantages . Under the corporate philosophy of SEMUI , they will make continued efforts towards the realization of Vision 2021 and take a quantum leap forward .