Insights Success The 10 Best Performing CISCO Solution Providers in | Seite 45

Specialist’s Viewpoint
NASA used Augmented Reality in its
aircraft X-38 to overlay map data for
providing boosted visual navigation
during flight tests in 1999.
started exploring the AR to grab the
early benefits of this technology and to
be in the upcoming competition.
AR companies like Augment, Blippar,
AR toolkit took AR to the web browser and Yeppar are the AR inspired
enterprises which are rigorously trying
in 2009.
to grab the AR market by offering
different marketing elucidations to
In 2013 automobile industry had
organizations and trying to transform
shown their interest in Augmented
the existing processes.
Reality where Volkswagen car
manufacturer developed an app called
MARTA to provide step-by-step repair Industries using Augmented Reality
Sports:
hindrance to the technicians thus
Have you know-how the match with a
allowing foreseeing of how technical
graphical staging such as Replay shots,
process will look on the vehicle in
animated balls with 3D potion
front of them.
graphics, virtual lines to validate the
Google announces the consignment of ball line & length helps umpire to
make correct decisions. Usually,
Google glass devices for customers,
broadcasters use augmented reality to
whereas started the trend of wearable
provide an immersive experience to
AR.
users.
In the meanwhile, Microsoft has
Medicine:
launched its AR wearable equipment
Medical science has achieved a
Hololens to show its presence in
milestone with its powerful research
upcoming AR market.
and development. Augmented reality
Today, Augmented Reality technology has shown it’s latent towards the
betterment of medicine industry where
is being used in many different
its doing wonders by offering it easy
industries like manufacturing,
entertainment, automo bile, real estate, for doctors, researcher, and
pharmaceuticals to provide exceptional
education, branding and many more.
content to the industry.
And lots of enterprises are providing
Entertainment:
the Augmented Reality solutions
Do you remember how Pokémon go
worldwide like Augment, Blippar,
game has drastically popularized
and Yeppar.
amongst the game lovers and gain the
Augmented Reality solutions are really worldwide attention? Yes, it was an
Augmented Reality infused gaming
revolutionizing the business sectors.
interface which created huge curiosity
And industries have start adopt
and addiction among the population
augmented reality solutions towards
towards this game resulted in millions
the upgrading of their research and
of downloads across the year 2016.
development procedures.
We have noticed a solid knock of
augmented reality in every business
dimension towards the betterment of
existing practices.
There are lots of global brands has
December|2017
Fashion:
Have you ever experience any fashion
app asking you to try fashion apparels
in their virtual trial rooms? This is so
amazing and magical experience for
fashion followers where they can try
the outfit with the help of augmented
reality based app.
Marketing:
Augmented reality also becomes an
intermediate of marketing for products
and services where with the help of AR
it becomes easy to engage the user and
gain the energy in the market by
building brand attraction.
Current Scenario of Augmented
Reality
Today the most common example of
augmented reality is computer
graphics, sounds, audios, videos etc.
That day is not so far away when
augmented reality. Augmented reality
provides us a great opportunity to
understand the world in different
manner. With help of this very
technology we will roaming in that
world which we never seen before.
Future Scenario of Augmented
Reality
Augmented reality is totally life
changing and it can make positive
impact on the human’s life. We are on
that particular stage where we are
learning new techniques and machines.
Computing is not about computers
anymore it is now all about to living it.
There is a huge requirement of
designers who can or will boost up the
augmented reality. Techniques
changing day by day and augmented
reality would surely bring a diametrical
change in human’s life
Augmented Reality Market
Ÿ 30% of smartphone users use
augmented reality once in a week.
Ÿ That’s over means 60 million of
users is the US alone.
Ÿ Augmented reality applications are
used by 200 million users in 2018.
Ÿ By 2020 the revenue for augmented
reality is expected to reach $ 120
billion.
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