Vitality of R&D in an
Organization’s Growth
R
esearch and Development plays an important role in
leveraging technology to reap maximum benefits in the
form of innovative products, processes, and services. Many
companies tend to think that R&D is like a holy grail, but it’s not!
They do not understand the importance until its too late.
The fact is that, R&D is the only function that provides a platform
for innovation and creativity to flourish in an organization.
Numerous innovative breakthroughs happen only because of
meticulous efforts of the R&D function. Consistent efforts are
needed when one is in quest of research, every failure in R&D effort
escalates the pressure to perform.
Is R&D that Important?
One is knowledge and another one is technology, these are the two
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JULY 2017 |