6. Digitisation, big data & analytics
Big data has the power to transform how companies
and governments recruit and plan for the future. Big
data analytics affects all organisations, big or small, with
an impact on every industry around the globe and will
be a key characteristic of the organisation of tomorrow.
Especially in these ambiguous and uncertain times,
analytics enables organisations to sense opportunities.
Using large amounts of structured and unstructured
data and applying it to advanced analytics enables
organisations to understand their environment and
seize opportunities, which enables them to remain
competitive. The future of work, therefore, will result in
flatter organisations. Where those employees facing the
customer or those directly involved in building a product
use data to optimise their decisions. This requires a
change in company culture, as real-time insights from data
require real-time action from employees and management.
Simulations driven by big data and analytics have helped
estimate the impact and course of COVID-19, a tool that
could be utilised in organisations across the globe to
map potential effects on trade in similar scenarios. For
businesses, modelling and simulations will provide an
element of future-proofing. It is possible that there could
be future COVID-19 outbreaks and those companies
will be better able to handle a future lockdown with less
disruption.
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