Sherrow: Only the original
recipe is actually hers. It’s
a family recipe that’s been
made over the years. Mom
grew up in a family of eight
so they were all constantly
cooking and coming up with
things together. The others
are ones that I have come
up with on my own over the
years and just demoed them
along with the original to see
how my customers would respond. I have sometimes had
people offer to buy the jar of
whatever I’m letting them try
right there on the spot.
have their own schedules
and lives so it’s hard to help
a lot, but they do what they
can. My mom is still amazed
at how much it’s grown. She
worries that I am stretching
myself too thin with all that
I’m trying to do. That’s just
a mom for you though! My
wife has her own business,
Kid’s First childcare, so she
helps out as much as possible. My daughter helps with
the labels at times and my
son enjoys going to the markets and helping me sell and
reach out to new customers.
Megan: What’s the strangest
thing you have ever tried
one of your sauces on?
Megan: What has been the
most fulfilling part of this
experience, and where do
you see yourself going from
here?
Sherrow: I would have to say
oysters baked with the Angry Apricot sauce would
be the strangest thing I can
think of. It was kind of a variation of Oysters Rockefeller
if you have ever had that. I
just baked the oysters and
shaved some fresh parmesan
cheese on them with some
of the Angry Apricot sauce. It
was pretty good!
Megan: So how does your
family feel about your business? Are they able to help
out?
Sherrow: Oh they love it! They
32
Sherrow: Repeat customers
and the rave reviews I get are
definitely the most rewarding part of all this. I have had
several people tell me that
they didn’t eat mustard prior to trying my product, but
that my product changed
their mind! I would love to be
able to find a place in either
the Calhoun or Talladega
area and start a production
facility. I have had several
people approach me with
recipes of their own wanting
me to co-package their product as soon as I have my own
July 2014
facility. I would like to be able
to target hiring veterans and
disabled workers as well. I
know how it feels to have to
leave a job you love because
of an injury. I would like to
give the flexibility and opportunity back to those who are
willing to work, but that just
can’t handle the demands of
a regular mainstream job. It’s
just a matter of continuing to
make connections and letting the products speak for
themselves! ✽
Mr. Richard Sherrow is currently looking for investors
or anyone who is interested
in wholesaling his product.
If you or someone you know
is interested please contact
him at: rsherrow37@yahoo.
com
INSIGHT