INSIGHT Magazine August 2014 | Page 39

The shop also stocks mead, an uncommon drink in the area that comes from B. Nektar Meadery in Michigan. Donahue describes it as a kind of honey wine, though his selection from the meadery includes cherry juice that brightens the flavor. Given the variety of beer on tap, the shop offers a sampler so patrons can try a little of everything before settling on a new favorite. One of Donahue’s goals with the pub is to familiarize the public with the concept of beer that can taste good, especially for those who have tried cheap, readily available beer and written off all beer as a consequence. “Nobody goes and buys a box of wine, tries it and decides they don’t like all wine,” said Donahue, laughing. “Why would you go out and buy the cheapest beer you can get, and based on that experience, swear off beer?” While the pub doesn’t offer food beyond INSIGHT popcorn, peanuts or chips, visitors are encouraged to bring along food or have food delivered from Roma’s Pizza across the street, or Mama Goldberg’s Deli, just around the corner near JSU. Few, if any local bars offer the option of pairing their brews with any food you like, but it’s another part of Joe Beer’s relaxed, inviting atmosphere and attitude, according to Donahue. “Whether it’s our beer or som