BUSINESS PROFILE :
BUSINESS
BUSINESS PROFILE :
Boom Boom the Label
Victorious in the ‘ Small Business of the Year ’ category at the 2016 Sussex Business Awards , Boom Boom the Label was founded in 2012 by Alie Mackintosh and began as a hobby that she discovered a passion for by designing and making clothing for herself . By the time Alie graduated from Central Saint Martins university , the business was ready to take on full time and since then has grown to gain global recognition for the quality and style of the clothing , which is designed and made in their Lewes studio .
TELL US A LITTLE BIT ABOUT BOOM BOOM THE LABEL ?
I founded Boom Boom the Label in 2012 ; what began as a hobby is now a fashion company that designs , manufactures and retails a collection of trend-led clothing for women . Our customer base is international , with over 70 per cent of our customers located outside of the UK , and our product offering currently consists of 177 products , specialising in party wear , with a large focus on dresses . We have developed a special technique to double layer the fabric during the production of our clothing , which provides a body supportive and flattering fit , with properties similar to shape wear .
HOW LONG HAS IT TAKEN TO DEVELOP YOUR BRAND ?
Boom Boom the Label has developed over the past five years to get to where it is now and is continuingly developing . The product strategy is simple : to make high quality , affordable products that maintain our customer loyalty . Through striving for the best fit , feel and style for our clothing , we aim to enhance the connection our customers feel with our brand , and we are passionate about designing and making products that we are proud of .
ARE ALL OF YOUR CLOTHES MANUFACTURED LOCALLY ? WHY IS THIS IMPORTANT TO YOU ?
We are proud to say that our clothing is handmade in England by a talented team of seamstresses in our Lewes-based headquarters . In a time where fast fashion and unethical production is at the forefront of customers ’ minds , our ethical practice and UK-based production adds to the strength of the brand . Plus , we know that by manufacturing the products in-house , we can control the quality and fit of our garments , identifying directly any potential issues that we need to work on to improve the garment before it reaches the customer . Our low returns rate and volume of repeat customer purchases reflect the success of working this way .
WHAT WOULD YOU CONSIDER TO BE YOUR SIGNATURE STAPLE PIECE ?
Our best-selling item changes weekly , however , our signature piece is probably our Savannah Maxi Skirt , which has been worn by Kim Kardashian and uses our signature double-layered fabric ( pictured top right ).
WHAT DOES THE FUTURE HOLD FOR BOOM BOOM THE LABEL ?
We strive to have a Boom Boom the Label garment as the staple item in every woman ’ s wardrobe . The special piece that you go back to time and time again for the quality , fit and how it makes you feel . We are hosting a pop up shop in Brighton until 2nd April at 114 Church Street , BN1 1UD , which will be the first time we have had a physical store and we are very excited to get feedback on this . We hope this could lead to another popup shop or even a permanent store in the future – so watch this space !
www . boomboomthelabel . com
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