insideKENT Magazine Issue 96 - March 2020 | Page 165

BUSINESS
KENT WOMEN
in Business
ENTREPRENEURS, MUMPRENEURS, MDS, STRATEGISTS, COMMUNITY CHAMPIONS AND MORE,
KENT IS A HOTSPOT FOR WOMEN BOSSING IT IN BUSINESS. IN RECOGNITION OF NATIONAL
WOMEN’S DAY AND THE KENT WOMEN IN BUSINESS AWARDS - BOTH ON 8TH MARCH, insideKENT
HAS SPOKEN TO JUST SOME OF THESE AMAZING KENT-BASED WOMEN TO FIND OUT HOW
BEING A WOMAN IN BUSINESS HAS MADE THEM WHO THEY ARE TODAY AND WHAT ADVICE
THEY WOULD OFFER TO THOSE STARTING OUT.
Cariad Martin // Cariad Rose Brand Coach Zoe Kerr // Ruee Ltd
I live in Folkestone, Kent, and when I’m not delivering strategy I’m running around
after my wild (almost) three-year-old. I love my work, and I’m a complete nerd when
it comes to all things brand, communication, culture and tech, and I have a degree
in photography and creative writing. I am a young entrepreneur who worked in the city but got tired of the
hustle and bustle so decided to return to Kent. After some time
deliberating about direction and with the impending birth of my
daughter, I decided to start a line in babywear as she was my inspiration.
I run Cariad Rose Brand Coach, where I help businesses of all sizes – from kitchen
table startups to multimillion pound operations – implement creative, futureproof
and ethical brand strategy. Ruee is an organic baby clothing online store which brings classic
styling, for both boys and girls aged up to two years, in sumptuous soft
bamboo/cotton mix fabric. Whilst I was pregnant I was uninspired by
the lack of soft and stylish baby clothing so this is what brought me to
designing and creating my own clothing line.
I’m all about a holistic approach to marketing that goes way beyond Facebook and
Instagram. With my clients we look at every step of the customer journey, from the
first time they hear about your brand right up to the minute they leave their first five
star review.
The advice I would give to other businesswomen in Kent is to invest in yourself.
Don’t wait for the perfect moment (there’s no such thing) and don’t wait for your
greatness to be discovered by someone else. You have to be your own hype woman! My main advice to others would be to keep going, stay focused and
quickly develop a thick skin as rejection will be everywhere. Absolutely
love what you are doing as this will drive you to success with your
persistence. Don’t forget that opinions are fruitful no matter how small,
as sharing ideas and meeting many people will give insight to your
vision and where it will lead.
www.crbrandcoach.co.uk www.rueecompany.co.uk
cariadrosebrandcoach
ruee_uk
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