insideKENT Magazine Issue 95 - February 2020 | Page 138

HOME+GARDEN DISCOVER HIGH QUALITY BRITISH PRODUCTS WITH A TRUE INDEPENDENT TOUCH AT CASTONS FURNITURE WITH THE FAST MOVING WORLD OF ONLINE SHOPPING AND BUYER BEHAVIOUR, WHAT MAKES CASTONS FURNITURE STAND OUT FROM ALL OF THE OTHER FURNITURE STORES? Well not many can say that they have been an independent retailer servicing London and Kent for over 124 years! And to take it right back, this company has been run by five generations of family. Like every great brand, there’s the story: In 1895 William Caston, the great-great grandfather of current owner Michael, opened his first retail furniture shop: London Road Furnishers, in Elephant and Castle, selling British made furniture and household accessories. The rest is history – literally! Fast forward to 2019, Castons Furniture is now the proud owner of 4 shops in Kent, with the latest store opening in Angel Walk, Tonbridge. Although locations have changed, the products have not. Keeping to their roots by offering a high FIRST SHOP IN ELEPHANT AND CASTLE 138 quality selection of British-made products and services. With consumer behaviour changing towards quality over quantity, Castons Furniture have carved themselves into keeping up with the latest trends - 90% of shoppers say they would prefer to buy British-made goods, with 77% of people saying if they knew a product was made in Britain, they would believe it to be of good quality. With the new store showcasing Great British brands that have been 100% made in Britain – plus being delivered to consumers for free, it’s like William Caston knew where the future was heading… www.castonsfurniture.co.uk