insideKENT Magazine issue 94 - January2020 | Page 91

HEALTH+WELLNESS FACE THE NEXT DECADE FROM FILLERS TO CONTOURING, INJECTABLES TO BESPOKE FACIALS, GET READY TO FACE THIS NEW YEAR HEAD-ON - LITERALLY - BY DISCOVERING THE AESTHETIC TREATMENTS THAT ARE SET TO TAKE 2020 BY STORM. With the UK set to rival the booming markets of Brazil, Japan, South Korea, Germany and, of course, the USA this year, it is no surprise that Kent is fast becoming an aesthetics hotspot for award-winning, industry-leading and innovative aesthetics pioneers; all intent on bringing the latest technologies and superior results-driven procedures to our doorstep. Skin Boosters: Radiance-enhancing skincare is no longer restricted to a topical regime, thanks to the rise in skin boosting injectables. Perfect for those looking to address aging skin that lacks volume and elasticity, as well as addressing issues such as fine lines and tired appearances; the treatment, unlike a dermal filler, uses a liquid formulation of hyaluronic acid (HA) which, once injected just under the top layer of skin, disperses evenly to instantly enhance the skin’s hydration and stimulate the production of collagen. The result is skin that feels firmer, plumper and looks more luminous. They are not designed to create volume or change the shape of your face – the effect is more subtle. Rejuvenating treatments have come a long way from paint-stripping peals, invasive lifts and intensive exfoliation; all of which required anywhere from days of downtime to weeks of recovery. Today a prick of a needle, an hour of machine enhanced hydration, or a bespoke course of treatment; whether to freeze, fill, or fat-blast; provides a spectrum of facial opportunity - to make us ready to face the next decade. The Cooden Medical Group ( www.coodenmedicalgroup.com) explains: “The key ingredient is hyaluronic acid – don’t be put off by the name for this is a substance found naturally in the body. It is a magnet for water and has the ability to absorb 1,000 times its weight! Around 50% of our hyaluronic acid is produced in the skin, where it provides hydration, structure and protection from UV damage. But as we age, our bodies make less of it and our skin starts to look drier, less Worth over £2bn globally, the facial aesthetics industry is booming. In fact, the market grew by 40% in the last year alone as a host of non-surgical, instant- results procedures have become our new go-to, in our, anti-ageing, beauty-goal, wellness-led journeys. 91