insideKENT Magazine Issue 84 - March 2019 | Page 155

BUSINESS
Women in Business CONT.
Kristi Collins
SEASONS WILD & FREE
"I think the perspective of being a woman in business very much
depends on a number of factors such as your family situation,
necessity, ambition, values and support structures. This combination
makes each experience quite unique. Setting up my own business
seemed like a way to commercialise an existing interest and have
flexibility without capping my earning potential.
“Business networks for women are on the rise but I still think the
infrastructure could be improved. There is an astounding amount
of disparate talent, willing to work and share years of knowledge,
but no-one out there to take it on and facilitate us; perhaps making
use of the dwindling library network to create energetic business
hubs for primary carers wanting to work. Until this support is in
place, we should just be kinder to ourselves, acknowledge our
businesses are an addition to the vital role we play in the family
and therefore be more realistic in the expectation of ourselves and
be accepting of whatever the day, life or school runs throw at you!"
Seasons Wild and Free, Seasons Wild & Free-ze and Dinner Parties Delivered
offer everyday and gourmet food that Kristi loves to make and eat, and now loves
to share! Using the same beautiful local, free-range, organic or wild produce,
compostable and recyclable packaging, all the meals whether fresh or frozen are
made with thought and love, just as you would, if only you had the time!
www.seasonswildandfree.com
Carly Stringer
KEYSTONE VIRTUAL
“Personally I love being a woman in
business, largely because the female small
business community is so collaborative
and supportive. However, I think that
sometimes we don’t make life easy for
ourselves. I try to disassociate with terms
such as ‘Mumpreneur’ and ‘Girl Boss’ –
I think it downplays our skillsets and
capabilities and puts us in this box that
we are playing at business. Syndrome. I’m yet to come across a woman in business who hasn’t
experienced it! Men are definitely betterat stepping out of their
comfort zones and grabbing opportunities with both hands –
something I’m trying to do more of in 2019!”
“I’ve also come across so many women
who undercharge and undersell
themselves – it’s a huge problem in the
social media industry especially, which
often means clients don’t value our worth.
I’ve been pretty strict with myself on that
front from day one, so it’s not something
I have a particular challenge with, but I
know many others do. One thing I am
trying to improve on is Imposter www.keystonevirtual.com
Whether your business is new or established, social media should be a keystone
of your marketing activity. But it’s not as simple as posting a pretty picture
and hoping for the best, or plowing money into a Facebook ad and watching
the sales roll in. Keystone Virtual can help you navigate the complex social
media landscape and make it work hard for your business.
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