insideKENT Magazine Issue 74 - May 2018 | Page 146

MOTORS
SLEEK. MODERN. SPACIOUS.
BMW’S NEW BROMLEY SHOWROOM
A SHOWROOM’S A SHOWROOM, ISN’T IT? WELL IT SEEMS THE PEOPLE AT BMW HAVE
OTHER IDEAS. STEPHEN JAMES BROMLEY OFFERS SOMETHING QUITE DIFFERENT TO
YOUR TYPICAL DEALERSHIP. IT WOULDN’T BE GOING OVERBOARD TO DESCRIBE THIS
PARTICULAR CORNER OF SOUTH EAST LONDON AS A HAVEN FOR THE SENSES. BIGGER,
BRIGHTER AND FRESHER, EVERY ASPECT OF THIS STATE-OF-THE-ART SPACE HAS BEEN
DESIGNED TO LIFT THE SPIRITS. A BIT LIKE A SPA, BUT WITH CARS.
The moment you step through
the beautifully proportioned glass
doors, the showroom staff do all
they can to make you feel at
home with a hot coffee and a
warm smile. After the initial
greetings are out of the way, it’s
down to the real business of
ogling the latest driving
machines. This is made easy by
the amount of natural light
flooding in through the huge,
cathedral-like windows. Of
course, the cars speak for
themselves but the staff are never
far away to answer any questions,
or guide you to the Orbit Wall
where all the interior fabrics and
exterior colours are on display.
Like picking a new colour
scheme for your living room, the
Orbit Wall offers you the chance
to consider multiple
combinations of colour and
texture in the most tactile way
possible. Be prepared, you may
be here for some time as the
options are many and varied.
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With a decision made, it’s time to
visit one of the private booths and
talk finance. In contrast to the
expansive showroom, the booths
are designed to be intimate,
personal and private. Nobody
wants to announce their personal
arrangements to the world and
these booths allow you to weigh
up all the options out of earshot.
If you need an extra incentive
to pop in to the new showroom,
they are offering £250 off the
price tag to anyone who orders a
new car between 1st May and
20th June.
So, if you’re thinking about a new
BMW, there’s no doubt you’ll
leave this showroom with a skip
in your step. Whether you put a
deposit down or not.
www.stephenjames.co.uk