insideKENT Magazine Issue 73 - April 2018 | Page 149

BUSINESS
COMMON FEARS
WHEN STARTING A BUSINESS AND
HOW TO OVERCOME THEM
FOR EVERY BUSINESS OWNER WHO HAS MET THE DEMANDS OF STARTING, GROWING AND
PAYING FOR A BUSINESS, THERE ARE MANY MORE THAT DON’T EVER FINISH THE FIRST
DRAFT OF A BUSINESS PLAN. IN THE POWERFUL WORDS OF AMERICAN ESSAYIST AND
PHILOSOPHER, HENRY DAVID THOREAU: “MOST MEN LEAD LIVES OF QUIET DESPERATION AND GO
TO THE GRAVE WITH THE SONG STILL IN THEM.” THE MAIN DIFFERENCE BETWEEN THOSE THAT TAKE
THE PLUNGE AND THOSE THAT LIVE A LIFE ASKING THEMSELVES ‘WHAT IF?’ – FEAR. THE IDEA OF
STARTING A NEW BUSINESS IS SCARY, LET ALONE ACTUALLY STARTING ONE – NO MATTER HOW
MANY POSITIVE AFFIRMATIONS YOU COMMIT TO, FEARS NATURALLY ARISE AS DO CHALLENGES EVERY
STEP OF THE WAY. SO, WHAT CAN YOU DO TO BREAK DOWN THESE BARRIERS TO YOUR SUCCESS?
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