insideKENT Magazine Issue 71 - February 2018 | Page 144

PROPERTY DETERMINED TO BE THE DIFFERENCE IN THE NEXT 20 YEARS, THE NUMBER OF OLDER PEOPLE IN ENGLAND WILL RISE SIGNIFICANTLY. AS WE ALL LIVE LONGER, THE NEED FOR MORE PLACES IN GOOD QUALITY RETIREMENT VILLAGES AND RESIDENTIAL CARE HOMES WILL INTENSIFY. WHAT SHOULD WE LOOK FOR WHEN DECIDING UPON OUR FUTURE CARE? WHICH FACTORS INDICATE GOOD QUALITY CARE? Research shows that there is a relationship between care and homeliness as joint, but not necessarily competing, measures of quality. How residents are looked after, and what they are offered in terms of food and recreational activities are all good indicators of quality of care. Perhaps the most important measure, however, is the extent of the relationship between the care home’s staff and the residents they look after, as well as the support they give to families and friends. It is here that the Cinnamon Care Collection distinguishes itself. A privately owned company, it provides an exclusive group of luxury care homes and retiremen t villages in beautiful locations throughout the country. Everyone who works for Cinnamon embraces the company’s philosophy: they are ‘determined to be the difference’ in the lives of their residents and their families. This means prioritising happy residents above their own concerns and believing that life is for living, regardless of age. “We want people to be proud of the difference we make to our residents’ lives, and those of their families who entrust us with their care,” explains Carole Hunt, Director of the Cinnamon Care Collection. “Recruiting the right people is crucial; although you can teach someone to become qualified, no one can be taught compassion. Then we instil our Cinnamon values in each member of our team. We are passionate about people, 144 dedicated to great design, respectful without fail, inspired by individuality and united by compassion. These are not just words, they are what we are constantly striving to achieve.” In Spring 2018, Cinnamon will open Emerson Park, a vibrant new retirement village in Rowhill Road, Hextable. Its location combines the peace and tranquillity of a traditional English village with easy accessibility for visitors. It is close to the M20 and M25, and central London is just a 36-minute train journey away. This architect-designed retirement community for people aged 55 and over offers 47 luxury residents’ apartments, all of which are purchased on a 125-year lease. For peace of mind there is an audio-visual entry system from each apartment to the main entrance, plenty of outside lighting and a 24-hour emergency call system to the on-site team. For those who feel they need a bit more help, Emerson Park offers five spacious one- bedroom Service Plus Suites. These come with practical, discreet support services including a delicious three-course lunch, an hour a week of housekeeping and an on-site laundry service. If your needs should change in the future, Emerson Park offers continuity of care; at the centre of the retirement village lies Emerson Grange, a care home providing round-the-clock residential and dementia care. Short-term respite is also available for those in need of convalescence, holiday cover or simply a break. Retirement villages are specifically designed to keep residents healthy, active and social. Emerson Park offers a range of five-star facilities including a state-of-the-art exercise studio and gym, hair and beauty salon, and a purpose-built cinema room. There is a feast of dining choices from a healthy snack in the café/bar to three-course dining in the elegant ambience of the Club Room restaurant. A private transport service opens up opportunities for trips to local shops and day excursions to nearby places of interest. A full- time social & events manager plans and organises events and activities inspired by the residents’ interests, and family and friends are welcomed. The right environment coupled with the right care and the right stimulation can transform people’s lives, however, no one can decide simply by looking at a website or a brochure. A visit is essential. If you’re planning your retirement years, or those of your loved one, why not discover the Cinnamon difference for yourself? The show apartment at Emerson Park is available to view on Monday to Saturday from 10am to 4pm and on Sunday by prior appointment. For further information on Emerson Park call 01322 515415 or visit www.cinnamoncc.com/emersonpark.