The Ordinary
FASHION + BEAUTY
The Beauty Beat 2017 cont .
TOP SPOT
The Ordinary
Taking the beauty wold by storm this year is The Ordinary , a brand of skincare developed by DECIEM to celebrate honesty and fair pricing in an industry that gets away with overcharging people who ’ ll happily pay up in their pursuit of youth . There is nothing new about the technologies or formulations used in The Ordinary products , but what they have brought is massive integrity to the sale of functional beauty products – what ’ s more , their products really work . Free of parabens , animal oils and other nasties , each product is sold in its purest form in matte glass bottles with rubber bulb pipettes ; you want hyaluronic acid and retinoid to combat the signs of ageing ? That ’ s what you ’ ll get , in liquid form , which you then apply a few drops of . There ’ s oodles of advice about what to use in conjunction with what depending on your personal skin concerns at www . victoriahealth . com , and the very best bit ? Their most expensive product is £ 14.90 . Bravo .
Metallics
Last Christmas , the beauty shelves were awash with leading brands bringing out special edition lipsticks in sparkly metallic shades , notably gold and silver , but the trend has stuck and is set to continue this year . It ’ s not restricted to lips either – metallic eyeshadow and glitter dust applied to cheekbones and brow bones is big news too .
Metallics
Highlighting
Just when we ’ d all got used to the apparent facial weather map of warm fronts and low pressure lines that is contouring , it ’ s apparently had its day … sculpting out every curve and crevice of your face is out and high-beam highlighting is in . Cheek bones , brow bones , collar bones , Cupid ’ s bows – if it sticks out , grab a highlighter and brush a youthful sheen over it .
Blurred lips
Phew . We can all give our hand-eye coordination a well-earned rest as the days of perfectly applied lip liner encasing matte lipstick in shades of berry , plum and nude are over – instead , women all over the world are being encouraged to embrace the naturally blurred edges of their lips and apply lipstick in a far more carefree fashion . Fuzz up your liner with a cotton bud and apply deeper colour to the centre of your lips to nail the look .
Underliner
For over two millenniums , since Cleopatra ’ s reign in fact , winged eyeliner flowing along the top lash line has graced the eyelids of every bombshell from Marilyn to Angelina Jolie , but every dawn has its day and 2017 has subverted the look . Bold sweeping makeup statements in bright hues and thick , glittery strokes now belong below the lower lash line – straight lines , kohl smudges or flashes of neon ; anything goes .
Hair foam
A few years back , dry shampoo became the new shampoo , but now hair foam is the new dry shampoo … you following ? Hailed as the ultimate , on-the-go hair cleansing product , hair foam is waterless and has been designed to soak up oil , excess product and light sweat , so it ’ s a must have for lunchbreak gym goers . You apply the foam from the root out and then scrunch your hair as you would while washing it , it then dries as you do so leaving hair super clean , with added volume and with no powdery residue .
Dewy eyes
There ’ s a fine line between glossy lids and a sweaty makeup mess , so this one takes a little bit of effort to get right , but the key is for your eyelids to look dewy with a slight sheen – there are lots of eyeshadows being brought out to help you accomplish such a look , but if you can ’ t find one in the particular shade or brand that you love , try adding a small amount of Vaseline to your already applied eye makeup and rub it gently over the top . Don ’ t attempt this with winged eyeliner because every time you blink you ’ ll smudge it further up your eyelid .
Fuzzy brows
If you were fortunate enough to avoid The Great Plucking Disaster of your teenage years and have been left with brows that actually still grow , this trend bucks the sleek , over-groomed eyebrow that seems to have become a global beauty obsession and instead urges you to let them grow to their thick , fuzzy and uneven best . Avoid plucking or waxing when they get to that awful random sprouting stage and you ’ ll find the gaps will fill leaving you with a thicker brow in your natural shape that you can then tame slightly with a bit of gel .
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