insideKENT Magazine Issue 31 - October 2014 | Page 120

TOP DIGITAL AGENCY ADAMS IS SHORTLISTED FOR PRESTIGIOUS B2B AWARD “YOUR SITE NEEDS TO BE RESPONSIVE TO ACHIEVE THE BEST RESULTS” Kent’s leading digital agency Adams is delighted to be shortlisted as a finalist in the prestigious B2B Awards for outstanding digital work. The nomination was received for a responsive website designed and built for Kent based company The Kings Ferry, part of National Express. CEO Mike Adams comments, “The importance of having a responsive website for any business in 2014 is essential. The reason is that we are now, as a nation searching more on smart phones and tablets.” This is corroborated by research. According to Ofcom two thirds of adults use smartphones or tablets to access the internet* meaning that if your website is not responsive it will dramatically impact the results your website can achieve. Mike continues, “Not having a responsive website will seriously hinder your ability to develop and capture sales and enquires online.” Indeed *Sources Ofcom, SEOmers, SEOcial. research shows that 69%* of tablet users shopped on a device in the last 30 days. As Mike informs us, “With more of us using mobile phones to purchase what we need online, your site must be fully intuitive and be able to demonstrate your service and products online in the clearest possible way, no matter what device they may be using.” The benefits don’t stop there. In terms of search engine optimisation (SEO) a responsive site is the only way to go. More than 20%* of Google searches are now carried out on a mobile device and it is no secret that Google prefers responsive design. After all, with one URL and the same HTML across the site it makes crawling the site more efficient. You can also look forward to improved bounce rates, increased conversion rates and more engagement. A resent survey reported that 85%* of consumers searched for local business online so ensuring that your site is search friendly is paramount to your success. Mike says, “Responsive sites are the way forward so act now and ensure that you are not missing out on leads and enquires.” For more information on responsive websites and a free website audit please contact Adams on 01622 687729 or email [email protected] 25 Hollingworth Court Turkey Mill Business Park Ashford Road Maidstone ME14 5PP www.adams.uk.com