insideKENT Magazine Issue 31 - October 2014 | Page 120
TOP DIGITAL AGENCY ADAMS IS SHORTLISTED
FOR PRESTIGIOUS B2B AWARD
“YOUR SITE NEEDS TO BE RESPONSIVE
TO ACHIEVE THE BEST RESULTS”
Kent’s leading digital agency Adams
is delighted to be shortlisted as a
finalist in the prestigious B2B Awards
for outstanding digital work. The
nomination was received for a
responsive website designed and built
for Kent based company The Kings
Ferry, part of National Express.
CEO Mike Adams comments, “The
importance of having a responsive
website for any business in 2014 is
essential. The reason is that we are
now, as a nation searching more on
smart phones and tablets.” This is
corroborated by research. According
to Ofcom two thirds of adults use
smartphones or tablets to access the
internet* meaning that if your website
is not responsive it will dramatically
impact the results your website can
achieve. Mike continues, “Not having a
responsive website will seriously hinder
your ability to develop and capture
sales and enquires online.” Indeed
*Sources Ofcom, SEOmers, SEOcial.
research shows that 69%* of tablet
users shopped on a device in the last
30 days.
As Mike informs us, “With more of us
using mobile phones to purchase what
we need online, your site must be fully
intuitive and be able to demonstrate
your service and products online in the
clearest possible way, no matter what
device they may be using.”
The benefits don’t stop there. In terms
of search engine optimisation (SEO) a
responsive site is the only way to go.
More than 20%* of Google searches
are now carried out on a mobile
device and it is no secret that Google
prefers responsive design. After all,
with one URL and the same HTML
across the site it makes crawling the
site more efficient. You can also look
forward to improved bounce rates,
increased conversion rates and more
engagement. A resent survey reported
that 85%* of consumers searched for
local business online so ensuring that
your site is search friendly is paramount
to your success.
Mike says, “Responsive sites are the
way forward so act now and ensure
that you are not missing out on leads
and enquires.”
For more information on responsive
websites and a free website audit
please contact Adams on
01622 687729 or email
[email protected]
25 Hollingworth Court
Turkey Mill Business Park
Ashford Road
Maidstone
ME14 5PP
www.adams.uk.com