BIDDENDEN RAISES A GLASS TO A FRESH CHAPTER
FOOD + DRINK
NEW YEAR, NEW LOOK
BIDDENDEN RAISES A GLASS TO A FRESH CHAPTER
WWhen a family business celebrates over half a century of success, evolution becomes an artform. Change too quickly and you lose what made you special, but stay exactly the same and you miss the opportunity to grow. This January, one of Kent’ s family success stories is proving that thoughtful modernisation and heritage can go hand-in-hand.
Biddenden Vineyards, the family-owned estate that has been crafting exceptional wines, ciders and juices since 1969, has unveiled a comprehensive rebrand of its premium fruit juice range. For three generations, the Barnes family has been perfecting putting fruit behind glass; 20 years on from their last rebrand, they’ re bringing a modern twist to their current range.
The transformation is striking. Six beautifully redesigned bottles- with new labels, fresh bottle shapes and three exciting new flavours- showcasing a modern aesthetic that reflects the premium quality within. Yet, this isn’ t change for change’ s sake. Everything that has made Biddenden’ s juices a staple in Kent homes, restaurants and hotels remains unchanged: 100 % British fruit, no concentrate, no artificial ingredients and that distinctive taste that comes from applying genuine winemaking expertise to every batch.
What’ s particularly clever about the refreshed collection is how apple serves as the golden thread running through every single flavour. It’ s a tribute to Kent’ s orchard heritage and Biddenden’ s deep understanding of this quintessential English fruit. The three new additions showcase
Biddenden’ s sophisticated flavour-crafting abilities while keeping apple at the heart of each blend.
Sparkling Apple, Strawberry & Mint brings together English apples, summer strawberries and a subtle mint freshness- sophisticated enough for celebrations, but delicious enough for everyday enjoyment. Sparkling Apple & Grape pairs crisp apples with estate-grown grapes for those seeking an elegant non-alcoholic alternative, while Apple & Pear represents an evolution of the beloved Pear Juice, now harmoniously blending Kentish apples with orchard-ripe Kentish pears for a smoother, more rounded flavour profile.
The existing classics remain, each one refined and beautifully presented. The signature Apple Juice- gently pressed from hand selected, orchard-ripe Kentish apples- continues to be a family favourite. Sparkling Apple Juice has a gentle fizz, perfect for special occasions or elevating everyday meals, and the distinctive Kentish Kiss Pink Apple Juice, with its naturally blush hue and clear finish, remains as unique as ever. Recognising that versatility matters, each flavour is now available in two sizes: onelitre bottles perfectly shaped to fit in your fridge door and for sharing at family meals and gatherings, and single serve 250ml bottles, the ideal refreshment at a local pub, restaurant, or for picnics.
The timing couldn’ t be better. Launching this month, the rebrand speaks directly to the Dry January movement, but reaches far further than this. The‘ low and no’ trend needs some flavour, and Biddenden’ s range delivers this. From one of your five-a-day at the breakfast table to a non-alcoholic sparkling alternative at your evening meal, Biddenden has you covered. Biddenden’ s commitment to quality across all audiences sets them apart in an increasingly crowded soft drinks market. While others chase trends or cut corners with concentrates, the Barnes family remains focused on what they’ ve always done best: flying the flag for British farmers and producers, maintaining exacting standards and creating drinks that capture the flavour of the fruit as it’ s been picked from the tree.
Their rebrand represents careful consideration, from packaging design and flavour development to ensuring every detail reflects Biddenden’ s Kent roots. The result is a collection that feels both contemporary and timeless- much like Kent itself, where our historic villages meet modern sophistication, and traditional values blend seamlessly with forwardthinking creativity.
To celebrate the launch, Biddenden is offering free delivery throughout January on all juice orders made directly via their website. It’ s the perfect opportunity to support local, to enlighten your taste buds, and to start 2026 in the way you want to continue.
The refreshed Biddenden juice range is available now from the estate shop with tastings available throughout the year. Can’ t get to Biddenden? Visit their online shop or enjoy the range at one of their many supporters across Kent.
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