insideKENT Magazine Issue 155 - March 2025 | Page 184

BUSINESS + TECH
content creation , customer service and brainstorming . Its advanced NPL capabilities allow it to understand and respond meaningfully to various inputs .
Innovations : OpenAI regularly updates the model , using user feedback and AI advancements to refine its functionality and maintain relevance in different applications .
Now , let ’ s take a look at their strengths and weaknesses , highlighting their key advantages and limitations in a final attempt ( understanding this brave new world certainly stretches the brain cells , we know !) to understand how the two AI technologies compare .
DeepSeek ’ s strengths are that it delivers cost-efficient performance through its innovative Mixture of Experts ( MoE ) architecture . Its open-source approach provides transparency and accessibility while achieving results comparable to closed-source models .
ChatGPT on the other hand is admired and known for its versatility and strong contextual understanding , making it suitable for various tasks at work and at home . Its ease of integration and ongoing updates ensure consistent performance and therefore widespread usage .
In terms of weaknesses , DeepSeek relies heavily on large datasets , sparking data privacy and usage concerns . It also demands significant deployment resources , limiting its feasibility for smaller teams . Additionally , its processing speed , while being improved , still has room for optimisation .
ChatGPT delivers powerful results but also has its limitations in that its ‘ knowledge ’ can become outdated , generating inaccurate information and reflecting biases from its training data i . e . humans . It also struggles with nuanced understanding , common sense reasoning and providing real-time updates , which further emphasises the need for critical thinking when considering its responses .

Overall , it appears that both DeepSeek and ChatGPT offer distinct strengths that meet different user needs . Where DeepSeek excels in cost-efficiency , technical precision and customisation , which makes it ideal for specialised tasks like coding and research , ChatGPT stands out for its versatility , user-friendly design and strong contextual understanding , which make it adept at creative writing , customer support and idea generation . Both tools face challenges , such as biases in training data ( recent reports in the media have raised concerns about DeepSeek exhibiting political bias ), but choosing between them depends on your specific requirements . inDEPENDENT BUSINESSES

AS WE RAISE A TOAST TO KENT ’ S WOMEN IN BUSINESS THIS MONTH , JOIN US IN CELEBRATING THE INSPIRING FOUNDERS WHO UPLIFT OUR WONDERFUL COMMUNITIES
WITH THEIR PROFESSIONAL ENDEAVOURS .
SEW CUTE , SEW WILD sewcute _ sewwild sewcutesewwild . co . uk
After recognising a gap in the market for more sensory appropriate clothing for little ones and wanting to offer her two boys clothing that featured their non-generic interests , Louise Martin started the joyous Kent independent that is Sew Cute , Sew Wild . “ I have always been crafty and creative , and discovering that I could buy custom seamless designs from small artists and have them printed myself gave me the boost to create the business ,” says Louise . “ I have been sewing to sell for just over four years now and have made some amazing local connections and friendships .” Looking ahead to an exciting year of expanding her catalogue of items including ‘ grow with me ’ sizes and unique adultwear , Louise is also looking forward to continuing to meet people at markets and fairs across the county to showcase her passion and growing collection .
OM STUDIO omstudiocanterbury omstudiocanterbury . co . uk
Founded by the passionate Annabelle Gray , yoga and community space Om Studio was born last year from a dream to create something that ’ s soulful , authentic and deeply connected to the local community . “ We ’ re all about creating a space where movement meets mindfulness and where anyone - no matter their experience - can come to reconnect with themselves ,” says Annabelle . “ I ’ ve always been a free spirit drawn to practices that ground and nurture both body and soul . My journey into yoga started years ago , but it wasn ’ t until my kids were a little less dependent on me that I realised I wanted to share the incredible healing power of yoga with others and start something of my own .” Promoting a lifestyle of balance , kindness and joy , the studio is planning some exciting introductions this coming year , from soulful yoga flows to mindfulness sessions , meditation circles , mindful walks and even a retreat or two for anyone craving a deeper escape , so watch this space .
WE SELL BY THE SEA we _ sell _ by _ the _ sea wesellbythesea . co . uk
With a desire to champion the vibrant Whitstable community and beyond , proud businesswoman Octavia Hughes presents We Sell By The Sea , a weekly rotating pop-up market shop in Whitstable ’ s high street that provides affordable spaces for independents to showcase a variety of beautiful products . When asked about her overall inspiration for the shop , Octavia shared a heartwarming insight . “ I wanted to bring together small , independent traders and create a friendly , unintimidating and creative environment for people to showcase their wares ,” she says . “ We are lucky in Whitstable to have some amazing independent shops and I want to keep that fire alive for those that can ’ t quite afford to take on a full premises . I always dreamed of having a space that can give that sense of community and inspire people to think outside of the box , encouraging them to take that leap and make money from their talents and creative business ideas .”
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