BUSINESS & TECH
5 Ways AI is Already Changing Your Life
Voice Assistants First , we had encyclopaedias , then the internet , then smartphones , and now all you need to do is ask . Digital assistants like Alexa , Siri and Google use complex algorithms and machine learning to detect and understand vocal commands , meaning information and individualised answers are just a question away .
Streaming Services Household streaming services like Netflix and Spotify use machine learning and AI to sift through our user data , streaming history and preferences – even down to what time of day we engage most with content - in order to recommend new media to us . Server and bandwidth allocation is also handled by AI to ensure a positive experience .
Content Personalisation Social media and online marketing know what we like and what we don ’ t based on machine learning algorithms that are designed to figure out our interests . Programs track our activity , searches and responses to content using a generated data profile to feed us posts , advertisements and friend recommendations based on our preferences .
Search Engines Searching tools like Google might appear straightforward given that they ’ re now part of everyday life , but they ’ re actually constructed from a huge array of very complex algorithms and AI programs that are trained to understand human queries , identify spam web pages and rank websites based on content quality and relevance .
Fraud Prevention Received a suspicious activity alert on a credit card ? That notification will have come from a computer . AI is heavily involved in modern banking to help prevent and detect fraud with machinelearning algorithms sorting through astonishing amounts of financial data and transactions in a single second to build a personal profile for every bank account with parameters for what defines ‘ usual ’ or ‘ suspicious ’ transactions according to that profile . inDEPENDENT BUSINESSES
EMBRACE ALL THINGS SELF-CARE AND POSITIVE WELLBEING WITH HELP FROM THESE INSPIRING ENTREPRENEURS AS WE SET OUT TO THRIVE IN 2025 …
FLOW PILATES STUDIO flowpilateskent . co . uk flow _ pilates _ kent
Owned by the inspiring Taryne Fursey , Flow Pilates Studio in Chatham opened in February 2023 to offer dynamic Reformer Pilates classes , private sessions , 2:1 lessons and a run club that fosters community and wellbeing through movement . “ As a grassroots athlete , personal trainer , UKA Athletic Run Coach and wellness advocate , I ’ ve always been passionate about movement and health ,” says Taryne . “ Pilates , running and holistic wellness have been transformative in my own journey , inspiring me to create a studio where others can strengthen their bodies , improve posture and find balance in a supportive community .” In the coming year , Flow Pilates is excited to expand its offering and launch a second studio in Mid Kent , providing opportunities for holistic wellness including yoga classes and massage therapy services , as well as life-coaching counselling , specialised workshops and athlete-focused conditioning .
ZAMBUR FERMENTS zamburferments . com zamburferments
Zambur Ferments began as a kitchen experiment in 2020 , blending Zakinah Noriy ’ s love for food and her partner ’ s expertise as a professional brewer . Zakinah ’ s passion for bringing people together through food has deep roots , which were shaped by her family ’ s journey from Afghanistan to Iran when she was five . That love for creating unique , healthy foods evolved into a fully fledged business and today ,
Zambur Ferments is an award-winning brand creating raw , live , lactofermented products packed with gut-healing probiotics . When asked about her advice for others launching their own Kent small business , Zakinah shared an inspiring insight : “ Start with passion and a clear vision . Don ’ t hesitate to ask for help - you ’ ll be amazed at the kindness and support around you . Outsource tasks you find challenging and leverage the abundance of Kentish produce . Most importantly , take the leap - you ’ ll regret the projects you didn ’ t pursue more than the ones you did .”
ELEGANT HIPPIE eleganthippie . co . uk eleganthippie . co . uk
Elegant Hippie was set up by four siblings : Emma Thackray , Darren Kingston , Rachel Limmer and Rebecca Wilson , each deeply passionate about the power of natural wellness , from a desire to create ‘ fuss free ’ natural skincare products , wellbeing supporters and essential oil blends to support a healthy body and mind . “ Early on in our journey , we decided to be true to who we are by launching products in gift packs that matter to us on a personal level ,” says Rebecca . “ We grew up spending time in the great outdoors and continue this journey by getting out in the countryside as much as we can ; cycling , walking , swimming - no matter the weather , and our gift packs reflect these hobbies .” This spring , Elegant Hippie excitedly hopes to plant a lavender field next to their workshop on their grandparents ’ farm to distill essential oils and dry their very own lavender .
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