insideKENT Magazine Issue 148 - August 2024 | Page 120

ADVERTORIAL

FOX & BLOOM :

THE POWER OF SIMPLICITY AND BEAUTY OF NATURE
FOX & BLOOM EMBRACES THE POWER OF SIMPLICITY AND THE BEAUTY OF NATURE , AND THIS ETHOS IS WOVEN INTO EVERY PRODUCT I CREATE . FROM MY SMALL WORKSHOP IN THE HEART OF KENT , I CRAFT SKINCARE PRODUCTS THAT ARE NOT ONLY EFFECTIVE BUT ALSO REFLECT MY LOVE AND PASSION FOR THE GREAT OUTDOORS . WORDS BY DONNA EDWARDS , FOUNDER AND MAKER .

My journey began with a desire to champion natural ingredients . I wanted to create skincare that I love to use , but that was free from the complexities and pretensions often found across the industry . Fox & Bloom is about honesty and approachability , and every product is designed to seamlessly integrate into a daily skincare routine , addressing the real needs that we all encounter .

Handcrafted with care , every product is made in small batches to ensure consistent quality , but what truly sets the products apart is the natural ingredients I use . I prioritise transparency and am passionate about being clear with my customers and what goes into the products . Being part of the Clean Beauty Movement , I want to educate and empower consumers through ingredient transparency .
My commitment to quality has led to innovative formulations that don ’ t use water . Instead , I use alternatives like goat ’ s milk , cucumber and aloe vera to not only enhance the nourishing properties of the products , but to simplify the formulations , too . Without water , there are no preservatives , emulsifiers , or thickeners – every ingredient is chosen specifically for its skin benefits .
A dedication to quality and sustainability hasn ’ t not gone unnoticed and my coldprocessed soaps were selected by English Heritage for a VIP event at Dover Castle . I am also thrilled to be part of a Kent housing project , providing our eco-friendly products for an RIBA 2025 Climate Challenge eco showhome .
This summer , I ’ m very excited to be joining the new Canterbury City Market ; held every Wednesday until October , these events provide a fantastic opportunity to connect with people face-to-face , to understand their skincare needs , and to showcase our products .
As Fox & Bloom grows , it remains a proud Kentish business , committed to sustainable , small-batch production . Every product is available in both scented and unscented versions , offering optimum choice for my customers , and by focusing on natural , skin-friendly ingredients and maintaining transparency , we have built an incredible community of Fox & Bloom friends and followers .
Fox & Bloom is more than a skincare brand – it ’ s a philosophy rooted in nature , simplicity and genuine care ; something I am incredibly passionate about .
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