PROPERTY
FOUNDATION :
VIDEOGRAPHY FOR PROPERTY MARKETING
At Foundation we are passionate about uniquely marketing all our properties . As time has passed and technology has improved , so has marketing . Just as before , with modern technology becoming commonplace , we , like many others in the field , have embraced the power of videography to enhance our clients ’ experiences .
We have witnessed firsthand how the interest in properties significantly increases when they are launched alongside captivating film footage . Combining our people-focused customer service approach with the use of the latest technology and marketing strategies , we deliver an estate agency experience that is friendly , convenient , and most importantly , delivers results . That is why drone videography is such an important asset we are bringing into our company and why we are sharing our thoughts with you .
We can all understand the pivotal role videography plays in selling a property as it truly elevates the marketing efforts by giving a realistic depth in which viewers can visualise the site .
Consider The Old Rectory near Faversham ( pictured ), where only through drone footage can one grasp the enchanting appeal of its garden . The sweeping angles and immersive storytelling imagery portrays a vivid picture , grasping depth in the surroundings and the extensive land , providing viewers a realistic and transparent perception of the site .
Handheld videography is a growing marketing approach we are embracing more and more . But it ’ s within our interest to enhance this even further . That ’ s why we ’ re collaborating with our photographers to champion the use of drone footage .
Drones can capture unique and dynamic images from aerial perspectives in a way that is unique to both them and to postproduction editing . There is no doubt that having a bird ’ s eye perspective of a property on film creates an emotional response and is certainly increasing property sales . Drones have the versatility to highlight unique architectural features , surrounding landscapes , gardens and outdoor living spaces with unmatched detail .
As briefly discussed , the key to success lies in capturing the attention of potential buyers and highlighting properties in the most compelling way possible . Traditional methods of photography often do not fully convey the full scope and beauty of a site , which is why videography as a holistic marketing approach is revolutionising the way real estate agents market properties with stunning aerial imagery .
So , what exactly can we take from this ? Here are just some of the benefits of embracing this technology :
Visual representation : Videos provide potential buyers with a clear visual representation of the property .
Highlights features : They allow agents to highlight key features and selling points of the property .
Transparency : Videos offer transparency and allow buyers to assess the property ’ s conditions and layout before scheduling a viewing .
Engagement : Engaging videos can create a connection between buyers and the property , as they can envision themselves living there .
Cost-effective : Drones are much more costeffective than traditional helicopter rental for aerial shots .
Versatility : Using drones offers bespoke aerial videography , a craft unique to the product , and adds an innovative approach to marketing content for creating an attractive online listing .
As a family-run , independent estate agency , honesty , integrity and expertise define our ethos . We ’ ve recognised drones as a game-changer in property marketing , offering unparalleled benefits for agents and clients alike . By embracing this innovative technology , agents can stay ahead of the curve and deliver the best for their clients .
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