BUSINESS
LET THE SHOW BEGIN :
KENT COUNTY SHOW 2024
OAK CREATIVE PARTNERS WITH KENT COUNTY AGRICULTURAL SOCIETY TO DELIVER THE 2024 CAMPAIGN FOR THE KENT COUNTY SHOW TAKING PLACE ON 5 , 6 AND 7 JULY .
Kent ’ s most iconic summer event , the Kent County Show , is just around the corner . Nestled within the picturesque Kent County Showground at Detling , this event has become synonymous with family fun for all generations . From captivating livestock to majestic horses , adorable dogs and an abundance of Kentish food and drink , the show promises a memorable experience for all who attend .
Behind the scenes of this spectacular event lies the Kent County Agricultural Society ( KCAS ), the driving force and charitable organisation dedicated to promoting and preserving Kent ’ s farming heritage . Their commitment to the show ’ s success is unparalleled , with a year-long effort dedicated to planning and execution .
In 2023 , KCAS celebrated their centenary anniversary . This year , the Kent County Show team needed to improve upon the success of last year ’ s celebratory milestone with a fresh new campaign design to draw in the crowds . Oak Creative operate as a creative partner to KCAS , so were tasked with creating a brand-new creative theme for 2024 .
Emma Stewart , senior marketing coordinator at KCAS , says : “ This year , we wanted to align the KCAS brand more prominently within the Kent County Show campaign . It is our goal to raise the profile of KCAS to show visitors and also to visually celebrate that the charity is the driving force behind the iconic Kent County Show .”
The talented team at Oak Creative crafted a campaign based around making memories to last a lifetime , cleverly coining ‘ KCAS presents the Kent County Show ’ to align the two entities as per the brief . After an initial research phase , the team presented several concepts and the chosen route was developed into a full campaign .
This involved an allimportant strapline to capture the audience , with a strong call to action and key messages woven throughout . Finally , the roll out of the chosen creative across every single touch point from ticket design , digital advertising and even an interactive map of the show .
Jessica Banks , brand and marketing manager at Oak Creative , says : “ We have created a campaign which has a nostalgic style and evokes feelings of making summer memories . What ’ s more , the theme successfully runs through everything we have designed for this year ’ s Kent County Show . The design communicates that KCAS presents a true spectacle of a show for visitors to witness .”
Oak Creative was officially appointed as the creative partner to KCAS in 2023 . Acting as a creative resource to their in-house marketing team , they share the KCAS passion and commitment to strengthen Kent ’ s farming community . In the run up to the Kent County Show , as well as creating the campaign , Oak Creative has helped with optimising the website experience and reporting on success metrics . The greatest result the team are working towards will be a boost in ticket sales and event visitors across the weekend long event .
As a business , Oak Creative has always placed Kent ’ s heritage at its heart and works with a diverse roster of prestigious businesses across all sectors in Kent and beyond , including many farming and
agricultural businesses , tourism , vineyards , producers and more . Furthermore , in March 2024 , Laura
Bevan , Oak Creative ’ s studio director , joined the KCAS council committee . This appointment is a testament to her passion for championing Kent ’ s rural businesses and strengthens the collaboration further .
The Kent County Show takes place on 5 , 6 and 7 July at Kent County Showground , Detling .
Tickets available from www . kcas . org .
www . insidekent . co . uk • 179