KENTWOMENINBUSINESS
KENT WOMEN IN BUSINESS :
ABI IRELAND
FOUNDER AND MANAGING DIRECTOR , WINE TOURS OF KENT
This year , we celebrate our five-year anniversary – it ’ s been a whirlwind ! What began as a personal passion for wine tourism during my time living in Australia has become a thriving business that I ’ m so proud of .
Moving back to Kent after living abroad , I was eager to immerse myself in the local wine scene . However , I quickly realised that often came with the logistical challenge
of needing a designated driver . It was this realisation - and a desire to share the joy of wine with others - that sparked the idea for Wine Tours of Kent .
The journey hasn ’ t been without its hurdles , particularly navigating the challenges brought about by COVID-19 . But , like many other businesses , I embraced the opportunity to pivot our offerings and went online hosting virtual tastings . We found new ways to engage with our audience and foster a sense of community , even when physical gatherings were not possible . It was a stark reminder that with a small business , you must be adaptable and open to new ways of thinking .
In the year leading up to our five-year anniversary , we have had the pleasure of hosting over 1,500 guests across wine tours , in-house tastings and special events - an achievement that fills me with immense pride considering many of those were unfamiliar with English wine . With ambitious goals to double that figure over the next two years , I am more excited than ever to continue sharing what we have to offer here in Kent with other wine enthusiasts .
I am also exceptionally proud of the recognition Wine Tours of Kent has received over the years . From prestigious awards to glowing reviews from satisfied guests , each accolade serves as a testament to the hard work and dedication of our team . It is a privilege to be able to showcase the best that Kent has to offer and our job is made all the easier by the incredible hard work and passion of the vineyard owners and winemakers .
Of course , none of this would have been possible without the support of an amazing team . What began as a solo endeavour has evolved into a close-knit family of colleagues who share my passion for wine and hospitality . Together , we have created unforgettable experiences for our guests and I am grateful for every one of them .
“ Working for Wine Tours of Kent has been a dream job ! I love creating the perfect day for each customer , whether they be celebrating a hen party , anniversary or just looking to enjoy a good day out . There is no better feeling than at the end of every tour when guests say they will choose an English wine next time they have the chance ! That ’ s a job well done for me .” Chloe Ridgwell , customer experience manager .
Looking ahead to the next chapter of this incredible journey , I am excited to work on more brilliant partnerships with new vineyards , accommodation partners and to expand our corporate offering . It ’ s going to be an exciting year ! www . insidekent . co . uk • 83