BUSINESS
inside THE BUSINESS :
SHARP
PR & CREATIVE COMMUNICATIONS FOR AMBITIOUS FOOD , DRINK , TRAVEL & HOSPITALITY BRANDS
GREAT PR AND COMMUNICATIONS IS ABOUT SHINING A SPOTLIGHT ON YOUR BRAND , SPICING UP YOUR REPUTATION , TURNING UP THE HEAT ON THE SALES FIGURES , BRINGING PATRONS THROUGH THE DOOR , GETTING HEADS ON BEDS , RISING GENUINE TRUST , LIGHTING THE GAS ON YOUR WEB TRAFFIC , AND TURNING YOUR BRAND INTO A HOUSEHOLD NAME . SHARP CAN DO THIS FOR YOU .
Founded by entrepreneur , broadcaster , and food expert AJ Sharp in 2010 , Sharp has grown to become one of the UK ’ s leading PR & communications agencies for good food and drinks brands looking for better results . It has recently expanded to launch a dedicated division for travel and hospitality with new expert industry hires .
Based at Evegate Business Park near Ashford , the multi-award-winning communications agency has just undertaken a cutting-edge rebrand and its 10-strong team represent clients including Fever-Tree , Guild of Fine Food , Sauce Shop , Borough Broth and The Rocksalt Group .
Recognising that a one-size-fits-all approach simply doesn ’ t cut it and employing big brand thinking , Sharp creates bespoke PR plans for each client that communicate the right message at the right time to the right people . For the team , ‘ good ’ means both the product itself as well as its environmental and ethical credentials – and collaborating with brands that align with the team ’ s core values allows the agency to drive growth and awareness and crucially , deliver measurable results to clients .
While PR and strategic media relations are Sharp ’ s bread and butter , the team is also skilled at social media management , copywriting , graphic design , branding , Google ads and SEO – and the agency also boasts its own in-house recording studio – where the Food Rebels podcast is produced – which is available to hire .
Following some exciting new client wins from across Kentish hospitality including Rocksalt , The Pickled Egg Pub Company and The Ferry House , Sharp has brought in travel industry specialist Beth Harvey as a senior account director to lead the growth of its new travel , hospitality and leisure division .
Formerly of Virgin Holidays , Beth brings more than 15 years ’ travel PR experience and contacts to Sharp having worked in-house , agency side , and as a contractor with senior level experience representing tour operators , hotel groups , international tourist boards and UK SMEs .
Adding further dynamism and London agency experience to Team Sharp are two further hires . From Nexus PR , account manager Abbie McCarthy who has run campaigns for brands including Bella Italia and Meatless Farm and worked with Leeds Castle and The Aspinall Foundation . Account executive Megan
“ Sharp has evolved so much as an agency over the past 13 years . We ’ ve built a stellar reputation as one of the leading food and drink PR agencies for brand growth , and we ’ re excited to launch our travel , hospitality and leisure division to expand our offering .” AJ SHARP .
Cooper brings advertising , social media , and copywriting experience for Tesco Food , Ribena and Audi .
Clients choose Sharp not simply because they ’ re results driven , but because they deliver extraordinary results . Let Sharp be your secret ingredient . Visit www . sharprelations . com to book a free strategy call .
144 • www . insidekent . co . uk