BUSINESS
Partners in Wine :
BIDDENDEN VINEYARDS BRANDING TRIUMPH WITH OAK CREATIVE
OAK CREATIVE , THE RENOWNED BRANDING SPECIALISTS WITH A 30-YEAR LEGACY OF EMPOWERING BUSINESSES IN KENT , HAVE CEMENTED THEIR REPUTATION AS THE GO-TO CREATIVE PARTNER FOR AMBITIOUS BRANDS IN 2023 . WITH A STRONG PASSION FOR KENT ' S FOOD AND DRINK INDUSTRY , OAK CREATIVE HAS BEEN INSTRUMENTAL IN CRAFTING AWARD-WINNING DESIGNS THAT CAPTIVATE AUDIENCES AND STAND OUT FROM THE CROWD .
Among Oak Creative ' s most successful partnerships is their long-standing collaboration with Biddenden Vineyard , the oldest commercial vineyard in Kent . As trailblazers for UK vineyards , Biddenden sought a brand that truly represents their heritage and excellence .
The family owned business also produces awardwinning ciders and fruit juices , most recently introducing three new enticing flavours : Spartaruss , Elderpear and Berries . Oak Creative was entrusted with the task of creating brand new label designs that maintained the familiar ‘ Biddies ' cider identity while infusing a fun and lighthearted touch , especially for the Spartaruss flavour – a name which cleverly combines the use of Spartan and Russet apples .
The creative team at Oak rose to the occasion , producing a bespoke illustration for the Spartaruss flavour and creating the designs and colourways for Elderpear and Berries . The success of the new flavours was put to the test at the prestigious Kent County Show in July 2023 . Eager showgoers ’ responses were overwhelming , leading to the immediate production and sale of the new ciders on their website .
On food and drink branding , marketing manager Jessica Banks , says : “ It ’ s important that all brand touch points tell a consistent story about your brand , whether that be a label or website . Customers want to know who they are buying from and why . They want to see and feel authenticity in order to relate to you and choose your brand over others .”
Recognising the importance of a strong online presence , Oak Creative not only offers exceptional branding services but has also developed a cuttingedge e-commerce platform specifically tailored for food and drink businesses – FoodE . Having worked closely with various food and drink brands over the past three decades , Oak Creative identified the need for a reliable online sales platform . FoodE combines their creative expertise with online sales prowess , providing businesses with professional websites and a suite of features to boost their digital revenue .
Biddenden Vineyard embraced this technological solution and , thanks to their new FoodE-powered website by Oak Creative , experienced remarkable growth in online sales . Anne Jennings , marketing manager at Biddenden Vineyard , attests to the platform ' s impact , stating : " Our new site offers customers an exceptional shopping experience . It has been specifically designed with user-friendly features to increase engagement . We can now confidently link everything internally and ensure a bright future for our business ."
In conclusion , the flourishing partnership between Oak Creative and Biddenden Vineyard exemplifies how creative brilliance combined with cutting-edge technology can elevate a brand ' s identity and drive significant business success . With such dynamic alliances driving innovation and growth in Kent ' s vibrant food and drink industry , the possibilities are positively fruitful .
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