insideKENT Magazine Issue 135 - July 2023 | Page 122

IS TECHNOLOGY THE SECRET TO FLAWLESS SKIN ?
HEALTH + WELLNESS

SKIN TECH …

IS TECHNOLOGY THE SECRET TO FLAWLESS SKIN ?
BY 2027 , GLOBAL SALES FOR HEALTH AND BEAUTY ARE PREDICTED TO REACH A STAGGERING £ 363 BILLION . 2023 PARTICULARLY , HOWEVER , BRINGS A NEW POST-PANDEMIC CHAPTER FOR BEAUTY BRANDS TO NAVIGATE – ONE THAT ’ S SHAPED BY MACROECONOMIC FACTORS AS MUCH AS IT IS ENVIRONMENTAL , AND ALSO BY THE WANTS AND VALUES OF EVERY PERSON THAT MAKES UP THE BEAUTY BUYING COMMUNITY , WHICH – REFRESHINGLY – IS NOW STARTING TO WAKE UP TO THE FACT THAT MEN ’ S BEAUTY NEEDS GO BEYOND BASIC GROOMING .
LED LIGHT THERAPY
As our digital and real worlds become increasingly more interconnected , the beauty and cosmetics landscape is growing and being altered by pioneering technological innovations , which in turn is leading to the emergence of innovative skincare products and treatments .
Although humans have been evolving for millions of years , many of the environmental stresses we face daily are new to our skin – the largest organ in our body and one that protects the body from external factors such as bacteria , chemicals , and temperature . Our skin barrier is not prepared to handle stressors such as pollution , UV exposure , poor diets , increased stress and antibiotics . As a result , our skin is ageing more rapidly , leading to fine lines , wrinkles , sagging , dullness , hyperpigmentation and the acceleration of collagen loss .
These environmental factors have a profound impact on the skin and can cause a range of issues , including premature ageing and permanent damage . In order to prevent further damage and maintain a youthful appearance , protecting and caring for our skin is more important than ever , which is where skin-related technological advancements are making a difference . The concept of ‘ skin tech ’ involves incorporating digitalisation and technology into the development , production , and distribution of beauty products and procedures in a bid against the outdated one-size-fits-all approach to ensure unique experiences so that everyone can access the right products at the right time with comfort and , crucially , incredible results .
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