insideKENT Magazine Issue 122 - June 2022 | Page 110

FOOD + DRINK

ELLESBELLES BAKEHOUSE

THE ART OF FOOD
ONE WOMAN WITH A PASSION FOR BAKING AND ONE ETHOS IN HER HEART - DIVINE CAKE THAT DOESN ’ T COST THE EARTH .
‘ ALL CHEFS ARE ARTISTS - YOU JUST GET TO EAT THE ARTWORK .’ — ELOISE HALE , FOUNDER OF ELLESBELLES
Set up by Eloise Hale , a professionally trained pastry chef , Ellesbelles Bakehouse has not only been a hit business when it comes to all things baking and cakes , but has also become a social media sensation amassing almost 13,000 baked-goods-loving followers on Instagram . Famous for her signature cruffins - a muffin-croissant hybrid - surreal drip cakes , Biscoff rocky roads and more , her global fanbase has accumulated on the channel , showing their love and appreciation for the dreamy aesthetics of Ellesbelle ’ s treats . However , despite having fans the world over , it is the people of Kent who are lucky enough to go one step further and sample these delectable goods . Based at the Coachworks , Ashford , customers can order an array of cakes , cookies , brownies and more . insideKENT caught up with Eloise and got to know the woman behind the baking .
What were the deciding factors when it came to choosing Kent for Ellesbelles ?
I grew up in Sevenoaks and now live in Tenterden . While I was training as a chef , I spent a year living in London . I loved the wide variety of bakeries and patisseries available to visit and being able to try the latest trends , but since moving back to the area I was very aware that unique and modern bakeries were few and far between . Don ’ t get me wrong , we ’ re not short of bakeries in this county and there ’ s always a time and place for a cheese straw from the local old school bakers , but I wanted somewhere with more flavour and flair , where I could showcase a mix of traditional and modern techniques taking inspiration from current trends .
110