insideKENT Magazine Issue 116 - December 2021 | Page 140

ADVERTORIAL
MEET THE ELWICK PLACE BUSINESS :

TRAVELODGE

What is your brand story ?
In 1985 , Travelodge became Britain ’ s first value hotel brand when it launched in the UK , opening its first hotel at Barton under Needwood in the heart of England . Since those early days , Travelodge has gone from strength to strength . It is now the UK ’ s largest independent hotel brand , with more than 570 hotels and 40,000 guest bedrooms right across the UK as well as in Ireland and Spain .
Where did your inspiration come from ?
Travelodge aims to become the favourite hotel for value . We seek to offer unbeatable value in leisure and business travel . With attractive modern bedrooms , comfy new king-size beds and great value wherever you need to be we ’ re the Travelodgical choice .
Our recent £ 100m modernisation programme has seen us upgrade more than 30,000 rooms across our estate with a more contemporary look and feel , and install 40,000 brand new king-size Travelodge Dreamer beds with separate pull-out beds for children in our family rooms .
Tell us about your space ?
You ’ ll find our hotels in the centre of major cities including London , Edinburgh , Cardiff , Manchester , Birmingham , Belfast , Dublin , Barcelona , and
Madrid , in most of Britain ’ s larger towns , as well as in classic seaside locations and vital roadside stops .
More than 190 of our hotels have our on-site Bar Café restaurant , and almost all are located close to other restaurants and coffee shops making Travelodge the ideal base for travel .
Our Ashford Town Centre hotel is ideally located for a well deserved shopping trip or to hop on the Eurostar train to see Mickey and friends .
What is your favourite offering and why ?
Our brand new room design has been created based on feedback from our customers about what they value most in a hotel .
The Travelodge Dreamer ® Bed – an upgraded new luxury king-size bed produced by royal warrant holders , Sleepeezee Ltd , featuring a mattress with 952 individual pocket springs , each designed to follow the natural contour of an individual ’ s body in order to provide the correct amount of support and comfort and ensure they receive a good quality night ’ s sleep . All topped with a quilted mattress topper with comfy , bounce-back duvet and four plump pillows .
To help create a warm and cosy ambiance in the new room , Travelodge worked with a chromotherapy expert and has introduced a sleep-inducing colour
palette to the room ’ s decor . The new Travelodge room feature wall has been painted a tranquil blue as research shows our body clock is programmed to relate the colour blue to the hours of darkness . So , when we look at the colour blue our metabolism slows down making us feel relaxed and sleepy . The colour also has the effect of making the room feel more light and airy . The remaining walls have been painted a calming cream colour as this shade embodies the quality of gentle morning sunlight that helps you to wake up feeling refreshed and alert .
Do you have anything exciting coming up ?
We have regular offers and competitions ; make sure you register your details at www . travelodge . co . uk to be kept up to date with our latest deals !
Please visit the Elwick Place website for more information : www . elwickplace . com
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