BUSINESS
BUILDING REPUTATIONS ( L-R ): MAXIM ’ S NEWLY APPOINTED DIRECTORS ERICA
JONES AND RACHEL KNIGHT WITH MANAGING DIRECTOR ANDREW METCALF .
New Senior Team At PR Agency Maxim
FOR THE FIRST TIME IN ITS 26-YEAR HISTORY , KENT PR , PUBLIC AFFAIRS AND MARKETING AGENCY MAXIM HAS MADE CHANGES TO ITS SENIOR MANAGEMENT TEAM WITH THE APPOINTMENT OF TWO NEW DIRECTORS .
Established by Andrew Metcalf and Philip Jones , Maxim has promoted longstanding members of staff Rachel Knight and Erica Jones to the board of directors , with equity in the business . Both will continue to work with clients on a day-to-day basis but will also have a more strategic overview of the business .
The move coincides with Philip ’ s decision to step back from the day-to-day management of the agency , although he will continue to work with Maxim . His primary focus will be to advise clients in the renewable energy , infrastructure and development sectors , as well as continuing to assist the company in securing new clients .
Maxim ’ s managing director Andrew Metcalf said : “ I wanted to recognise the significant roles Rachel and Erica have played in our success in recent years , particularly during the pandemic . I ’ m looking forward to this new , exciting chapter in which we will continue to provide a first-rate service in everything from reputation management to community engagement .
“ We ’ re now able to build on the solid foundations of the business established 26 years ago , and we ’ re ready to help build our clients ’ reputations after what has been a difficult time for everyone .”
Rachel , who recently marked 20 years with Maxim , has spent the last 15 months supporting NHS Kent and Medway Clinical Commissioning Group while Erica has managed a range of clients , including extensive work for medieval charity the Rochester Bridge Trust .
Maxim , which is based in Tunbridge Wells , specialises in public relations and public affairs with a track record in stakeholder management .
Andrew continued : “ Obviously Covid has made things difficult for many of the organisations we work with but we feel we ’ re in a good position to help them get back on the front foot . We have always been about building and protecting clients ’ reputations , whether that ’ s through public relations , public affairs , crisis communications , marketing or support with social media .
“ We have worked with so many diverse companies over the last 26 years from business support agencies to large infrastructure projects , not to mention those in the healthcare , charity , education , tourism and renewable energy sectors . We work in an industry where our skills are transferable so we can turn our hands to almost anything , although our core focus has always been in the south east .”
Maxim ’ s services include everything from PR and media relations to stakeholder engagement , preparing awards entries , producing brochures and newsletters and lots more in between .
Rachel , who looks after the office dog , also known as chief morale officer Alice when she ’ s not at work , commented : “ We always strive to offer an exceptional service , honesty , and value for money , and that certainly won ’ t change . Maxim has been a huge part of my life – I even met my husband here when we started work within three weeks of each other – and now it feels like it ’ s been made official .”
Erica added : “ After more than 12 years working in the media , I made the move to Maxim in 2013 . I ’ m thrilled I ’ m now able to contribute even more to a company I have always respected . Here ’ s to the next 26 years !”
For more information on Maxim and its services visit www . maxim-pr . co . uk .
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