PRODUCEDINKENT
FOOD LOOP :
THE GROUND-BREAKING NEW APP FROM THE NO FOOD WASTED FORUM
ARE YOU AN ETHICAL FOOD AND DRINK BUSINESS BASED IN KENT ? A NEW APP FROM THE NO WASTED FORUM IS SEEKING FUNDING AND SUPPORT FROM FOOD AND DRINK BUSINESSES TO REVOLUTIONISE FOOD WASTE IN THE COUNTY .
Connecting businesses in a bid to reduce food waste
The No Food Wasted Forum , a Produced in Kent initiative set up to reduce food waste and create greater access to good food , has launched an amazing new business to business app : Food Loop , which will be a game-changer for reducing food waste in Kent .
Could you be a Food Loop Champion ?
If you run a food and drink business in Kent and deal with surplus food , why not consider leading the way by becoming one of the 60 Food Loop champions needed to support the campaign by pledging £ 500 . In turn you will be able to list your services on the app for free as a lifelong member and display the app ’ s logo proudly throughout your business .
Produced in Kent is running a crowdfunding campaign on behalf of No Food Wasted to raise funds to support the running of the app for a 12- month pilot period and is searching for Food Loop Champions to make this happen .
“ This is a chance for the county ’ s growers , producers , butchers , farmers and shops , restaurants and pubs to further reduce food waste and get food to those who need it . We need everyone to come together and get involved , support the app and redistribute their surplus food at the same time . It ’ s also a great way to act on and feed into your business ’ s corporate social responsibility strategy ” explains Floortje Hoette , chief executive of Produced in Kent . Hoette continues , “ A staggering 6.4 million tonnes ( mt ) of edible food is wasted in the UK every year . That food could be used to make the equivalent of over 15 billion meals . Enough to feed the entire UK population 3 meals a day for 11 weeks . Of that 6.4mt , the Waste and Resources Action Programme ( WRAP ) has estimated that 1.6mt of food waste is generated from primary production .”
Food Loop will enable redistribution and give more people access to a greater variety of good food . Surplus food can be made into a new product , resold or donated to those in need through the app .
An app for local food businesses
Food Loop is the first B2B app of its kind and differs from existing food exchange apps including OLIO or Too Good to Go – which work on a business to consumer ( B2C ), or consumer to consumer ( C2C ) model , deal mostly with smaller quantities , often offer prepared food , and have a focus on retail and hospitality outlets in urban areas servicing urban customers or community initiatives .
Food Loop , on the other hand , connects businesses with businesses introducing suppliers of surplus food across the food chain – growers , producers , retail and hospitality , as well as community initiatives who are dealing with surplus in donated food stuffs – operating in urban and rural areas . It encourages suppliers to be a Force for Good and redistribute a larger part of their food surplus , thus creating a sense of community .
Register now
Registration on the app is free during the 12-month pilot period and lifelong membership is free for Food Loop champions . Data collected at the backend of the app will give insight into the volume of food waste being upcycled , redistributed and recycled in Kent .
The crowdfunding campaign hopes to build a community of Food Loop Champions – businesses , charities , local Government representatives , and individuals who want to be ambassadors for the app and contribute to its development and pilot trial .
If you are keen to contribute to a solution that helps to redistribute food waste in Kent , become a Food Loop champion today .
Visit www . crowdfunder . co . uk / food-loop to pledge £ 500 , become a champion and take an active role in reducing food waste .
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