HEALTH + WELLNESS
Brotox :
THE RISE OF MAN-STHETICS
MEN HAVE TRADITIONALLY DISPLAYED THEIR WRINKLES AND SUN-DAMAGED SKIN AS A BADGE OF THEIR HARD WORK , ENDURANCE , EXPERIENCE , AND SPORTING PROWESS . HOWEVER , THE RISE OF SOCIAL MEDIA HAS LED TO MORE EMPHASIS BEING PLACED ON THE MALE APPEARANCE . WITH MALE INFLUENCERS AND CELEBRITIES , SUCH AS DAVID BECKHAM , OPENLY TURNING TO NON-SURGICAL AESTHETIC TREATMENTS TO MAINTAIN THEIR YOUTHFUL LOOKS , MEN LOOKING AFTER THEIR APPEARANCE IS NO LONGER REGARDED AS “ VAIN ” OR “ SISSY ”, AND DEMAND FOR MALE AESTHETIC TREATMENTS HAS ROCKETED OVER THE LAST FEW YEARS . insideKENT ASKS AESTHETIC DOCTOR OF THE YEAR 2020 , DR CHRISTINE OR TO TELL US MORE ...
Why are men seeking aesthetic treatments ?
The most common reason that men seek non-surgical aesthetic treatments is workplace competition . When it comes to job interviews , wrinkles and lines can make men appear unapproachable , mean and “ pastit ” when competing with younger , more virile colleagues . Studies show that there is a direct link between physical appearance and career success . Divorce , separation , or embarking on a new relationship , can also be a reason for seeking treatment to improve self-esteem and self-confidence . Men seek “ tweakments ” with little or no downtime and are looking for subtle , natural results that leave them looking “ unchanged ” but more youthful and energised .
What types of treatments are men looking for ?
“ Brotox ”, a catchy name coined for Botox ® treatment for men , has risen in popularity by almost 350 % in the last decade and is the most popular “ mantenance ” treatment , with softening of the frown and forehead lines being the most requested areas to treat . Botox ® is also used to treat underarm sweating and can be a life-changing treatment to prevent embarrassing sweat patches in stressful boardroom situations . The rise of “ Zoom Face ” over the last year has also led to requests for dermal filler treatments to improve the jawline . Men taking care of their skin has become socially acceptable , with medical grade skincare , chemical peels and microneedling also becoming popular male treatments .
What is “ Brotox ”?
“ Brotox ” uses the same anti-wrinkle injections of botulinum toxin as used for Botox ® treatment in women , but with some additional considerations for the male face . Botox ® relaxes specific muscles in
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