MEET THE PRODUCER :
WONDERCHUP the new British condiment brand
CONCERNED ABOUT THE UNHEALTHY INGREDIENTS IN TOMATO KETCHUP , GOUDHURST-BASED WONDERCHUP IS THE NEW NO ADDED SUGAR OR SALT FAMILY STAPLE THAT EVERYONE CAN TRUST . SUPERCHARGED WITH VITAMINS , WONDERCHUP , IN ITS REFILLABLE GLASS BOTTLES WITH NEON BRIGHT LABELS , IS READY TO PROVE THAT HEALTHY CAN ALSO MEAN DELICIOUS .
We caught up with Elise , director of Wonderchup :
Let ’ s try and put 2020 behind us – what are your plans for 2021 ?
We have lots of exciting plans for 2021 . We have 7 new products to bring to market , are talking to new multiples and wholesalers about Wonderchup , and are also planning to try and launch our eco sachet . Whilst 2020 interrupted many businesses , ours included , we have lots to celebrate and we will keep moving forwards . We hope to continue to grow our overseas markets and also to support hospitality again , as soon as everyone is able . We will also be continuing our sugar-free challenges , to support awareness , and we really enjoy helping people reawaken their taste buds !
What is the best thing to have come out of 2020 for you ?
We have been listed in some amazing shops and have had some brilliant customer feedback . We have also developed several new partnerships this year . We are really proud to have worked with the Chapel Down group at Curious Brewery in Ashford and have started working with the fabulous Macknade in Faversham and in Elwick Place , Ashford . We were over the moon to get our first listing in a national supermarket in October . We feel very aligned with Waitrose and John Lewis ' quality and ethical values , so to be listed in selected stores in the South East , including the Isle of Wight , Lewes , Oxford Street Food Hall , Bluewater , and lovely Tenterden , was undoubtedly one of the most positive things to happen this year to Wonderchup . We really care about people ’ s health and it is evident from the people we collaborate with that they feel the same too .
Customers have been fantastic at supporting local in 2020 . Why is it important that they keep it up ?
It ' s crucial that customers continue to support the local economy . ' Produced in Kent ' has been a fantastic champion of local businesses exemplifying the benefits of supporting such causes , creating jobs locally and enabling us to be able to eat more seasonal food ; this practise , if expanded , helps benefit the planet . Helping local businesses means you eat better food , you support your neighbours and you are supporting your local economy and the environment for generations to come . It might seem at first to be a simple exchange of economics but it ' s really much more than that .
Why is buying local better for the environment ?
In simple terms , buying locally keeps food miles down and therefore supports businesses with smaller carbon footprints than their bigger counterparts , which cumulatively must be a good thing . Fresh locally grown food has been proven to be better for consumers ' health too . Wonderchup is very much about real food , uncomplicated natural ingredients and also working with real time logistics to reduce food waste as much as possible . We believe this is key to everyone ’ s future and it ’ s part of our foundation . Less pollution from over-farmed foods which create food mountains is a key part of cracking the sustainability enigma . We have the potential to be a fairly self-sufficient nation if we try , so it makes sense to localise where we can for the sake of our children and our planet .
Come on – give us a pitch : what makes your product so special ?
Oooooh …. okay ! Wonderchup is an award-winning , and the world ' s first , NO ADDED SUGAR OR SALT Ketchup . We added 30 % RI Vitamins B6 , B9 , B12 , D3 + E to every dollop . We care about every detail , we watch food miles and care for bumble bees . We made a ketchup that suits everyone with no allergens and it ' s totally delicious too ! We rebuilt ketchup the way we thought it should be made now . We think its future proof . We think that good food is the key to good lifelong health . We love our family and friends and we know you love yours too . It was simple . Organic tomatoes , delicious vegetables , a ketchup but also a really versatile product – no corners cut . It ’ s about what we put in , not what we take out ! www . wonderchup . com
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