ODU New Brand Identity
We have history together. Our region. Our city. Our university. All of us.
Have you noticed any design changes around campus? If so, there’s a
reason. ODU has a new look! During the 2017-18 fiscal year, the SEES Unit,
Strategic Communication & Marketing, embarked on a new branding initiative
with the marketing agency, One Sixty Over Ninety. Charged with capturing the
brand voice for ODU that included identifying an accurate, believable, authentic
and effective brand promise that resonates with ODU’s key audiences, the
project was launched. And, after more than 200 interviews with faculty, staff,
and students, the new branding roll-out is here!
We have history together. Our region. Our city. Our university. All of us. The
first-gen and next-gen. The upstarts and startups. The young monarchs and the
military vets. Every day that we show up to work, every hour sharing our diverse
experiences and points of view, every minute that we spend in the trenches digging
for disruptive ideas, we add another chapter to the “book of us.” We’re friends and
colleagues, mentors and peers, connected by opportunity and propelling each other
onward in a place old enough to have traditions, but still young enough to create
new ones. So join us. Let’s build our dominion of possibility with shared purpose
and resilience. Nothing’s more valuable than the history we make together.
The ODU Brand Book and the branding elements can be found at odu.edu/toolkit
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