STORE DESIGN
Ceremonia New York City , NY
T he bright yellow shop located at 413 Broome Street in New York City is all about putting the
‘ ceremony ’ back into hair care .
Upon first walking into the flagship , customers encounter Ceremonia ’ s colorful range of hair care products , artfully arranged on the shelves and niches that have been built into the store ’ s earthy clay walls . It looks and feels more like a luxe villa in South America than a typical retail shop .
Tropical flowers and framed artwork throughout the space lend even more of a welcoming and artistic touch . The centerpiece of the store is a sink carved out of stone , with products and fluffy white towels stationed nearby for customers to test Ceremonia ’ s product offering in a relaxing manner .
Designed by Cuban architect Adalberto Angulo and the team at New York-based interior studio Casa Angulo , the SoHo shop marks the brand ’ s first brick-and-mortar location . Opened in July , it comes less than a year after Ceremonia became the first Latinxowned hair care brand to be stocked by Sephora both in-store and online .
Good American Los Angeles , CA
G ood American , the sizeinclusive apparel brand founded by Khloé Kardashian and Emma Grede , has opened its first brick-and-mortar store , located at Westfield Century City Mall in Los Angeles .
The store has a pared-back color palette , dominated by warm neutral tones and pops of deep blue , and an entire wall of denim , the brand ’ s signature product , designed by the LA-based and female-owned custom millwork studio Friends x Family .
In keeping with the brand ’ s sizeinclusive apparel offering , the store features mannequins of all shapes and sizes , as well as size-inclusive fitting rooms . A brand rep states that the smallest fitting room in the store is still 75 percent larger than dressing rooms in traditional stores . The fitting rooms are also equipped with iPads , so customers can review the brand ’ s size guide and request different sizes to try on .
Good American plans to open a second brick-and-mortar location in Las Vegas later this year , and will be launching in Dillard ’ s in the coming months .
52 www . insideretail . us September 2023