Kim Kardashian ’ s Skims launches its first ranges for men
Crate & Barrel opens designfocused flagship store in New York
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Kim Kardashian ’ s Skims launches its first ranges for men
Kim Kardashian ' s brand Skims has introduced its first men ' s collection , with a new All-Star campaign starring soccer legend Neyman Jr .
Skims Men currently offers three collections : Cotton , Stretch , and Sport .
" The expansion into the menswear space is a major milestone for the brand and a testament to Skims ' commitment to providing solutions for everybody ,” said Kim Kardashian , founder and creative director of Skims .
“ To have an icon like Neymar Jr be the face of our launch campaign , along with NBA All-Star Shai Gilgeous-Alexander and top NFL defensive player Nick Bosa , I think speaks volumes to the way Skims has evolved into becoming a brand that can provide comfort for all audiences , not just for women .”
Skims for Men seeks to provide the first layers to make every guy feel confident and ready to take on any task , with a focus on comfort , fit and better movement .
The collection is available in sizes XS-5X , with pricing ranging from $ 16- $ 54 for single pieces and $ 42- $ 98 for packs .
Kardashian is also planning to open the first brick-andmortar Skims store during the first quarter of next year . ►
Crate & Barrel opens designfocused flagship store in New York
Crate & Barrel has opened a flagship shop in New York City ' s Flatiron neighbourhood , marking the brand ' s first design store .
The 23,000sq ft , two-level store was refurbished by Crate & Barrel ' s in-house architecture and design team to preserve much of the rich history of the circa-1868 building , previously known as the Palace of Trade in New York .
The design of the flagship features an original volcanic ash tile wall that pays homage to the energy and dynamics of the city ' s past , present , and future .
The store offers items across every home category , as well as artisan products inspired by the city ' s creative community , including Smithey cookware , Jono Pandolfi tableware , and Apotheke .
The company added the store is a celebration of its longstanding relationship with New York City . The venue also features a selection of artisanal home goods exclusive to this location .
Crate & Barrel CEO Janet Hayes said the store " represents the future of the brand " and embodies its commitment to inspiring and supporting customers in their home shopping journey .
" As we continue to invest in our customer experience , we know the ability to experience our brand and services is essential to creating a home with purpose ."
In addition , Crate & Barrel will unveil its first-ever immersive virtual store , which is a replica of the flagship , allowing clients to digitally experience and visualise over 450 products .
December 2023 www . insideretail . us 11