technology
More golfers finding their perfect
‘MiMatch’ with Drummond Golf
G
olf retailer Drummond Golf has
taken off-course clubfitting to the
next level, launching the state-ofthe-art MiMatch system across their network
of stores last month.
style, how often they play, where they play,
game-improvement goals and more. This
detailed knowledge arms the MiMatch fitter
with information needed to better match the
golfer with their ideal clubs.
other anomalies (and turning specifications
like “lie angle” into a neutral number), the
software can more easily match a golfer’s
swing to the best possible club for their
game.
Following four years of research and
development—at a cost of over $250,000—
the system aims to match a golfer’s unique
golfing characteristics and game styles to
the most suitable golf clubs on the market—
spanning all brands, models and price points
available from the Drummond Golf store.
From here, however, MiMatch is radically
different from other clubfitting systems.
After analysing the shots from the launch
monitor, the MiMatch software then searches
the entire Drummond Golf club database—
which includes all the major brands in golf—
and returns a selection of potential club/
brand matches.
Like other clubfitting systems, the first step
in MiMatch is to gather as much information
about the golfer as possible. The certified
MiMatch fitter will first measure a golfer’s
physical characteri